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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? .

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Building Personas: Defining Your Audience

Higher Logic

Creating personas is a valuable practice for many departments across organizations. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. What roles do they perform within their organizations? How much do they spend?

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

Is it even possible in organizations where the staff has little control over who fills those seats? It’s a good idea to include people from outside your organization’s playing field who can introduce a different point of view and push the group forward.”. Don’t limit announcements to your website or a newsletter. Create Synergy.

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Daily Buzz: Spend Less Time on Email

Associations Now

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. To save time, he recommends setting aside five to eight minutes every hour to check your inbox. Cut down on folders. Search is one fix. Another is email/to-do list integrations,” Plummer says. Other Links of Note.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Ngage Management is the only association management company in Michigan that has strategically built and invested in a full-service marketing and communications team. Branding and Design We understand that marketing and communications are an immediate reflection of an organization and its brand.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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