Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Aaron Wolowiec

JANUARY 19, 2016

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Or even worse yet, companies.

Communications 100

Communications Social Media Newsletter Video 100

GrowthZone

JANUARY 10, 2023

Do people in your community ever ask you, “Hey, how come you didn’t tell me about such and such?”. It’s so frustrating, especially if you posted the event or program on social media again and again. The fact is, it’s virtually impossible to dependably reach the people in your audience through social media.

Social Media 148

Social Media Newsletter Tips Tools 148

NXUnite

MARCH 18, 2024

Building a relationship with donors and encouraging a response initiates reciprocal communication, through which both your organization and your donor benefit from stewardship. Supporters who live farther away may be more responsive to virtual events or consistent communications. What are their communication preferences?

Tips 130

Tips Newsletter Communications Examples 130

Reid All About it

JUNE 30, 2023

. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. Host: Black In Events Network Thu 7/6 at 1 p.m.

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Nimble AMS

JANUARY 23, 2023

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Ensure you hit the following important spaces when sharing you’ve purchased a new AMS: Social media.

How To 122

How To Software Newsletter Social Media 122

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

MultiBriefs

APRIL 4, 2024

It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming.

Strategy 52

Strategy Marketing millennials Social Media 52

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? .

Communications 72

Communications Social Media Baltimore Press Release 72

Associations Now

AUGUST 30, 2019

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.

Communications 94

Communications Report Newsletter America 94

Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Grow Your Social Media It’s no secret: association members are hooked on social media.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Its effect?

Communications 61

Communications Social Media Newsletter Survey 61

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Even when management decisions may be debated, transparency and communication can minimize any friction.

Association Management 52

Association Management Tips Software Social Media 52

SilkStart

JANUARY 8, 2018

As an association, technology can be a tremendous asset in achieving your mission. The right tech systems can help you serve the needs of your members, streamline your operations, and amplify communications. Unfortunately, many associations has a fraught relationship to technology. Technology Donations Program.

Technology 61

Technology Discount Library Newsletter 61

MemberClicks

DECEMBER 18, 2023

We’re no longer limited to newsletters and annual conferences; now, it’s about creating a continuous, dynamic dialogue through various channels. Segment your members based on demographics, interests, or engagement levels, and tailor your communication and activities accordingly.

Member Engagement 52

Member Engagement Strategy Social Media Newsletter 52

Reid All About it

JULY 30, 2021

A few that stand out include: adopting a fluid planning style, abandoning time-honored traditions and demolishing inefficient processes, focusing on outcomes, and using technology to build capacity. Why niche communities are the future of social media marketing—associations should have an advantage here. Change fatigue.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Associations Now

APRIL 18, 2013

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? That, and more, in today’s Social Media Roundup: Stay alert. Technology moves at a breakneck pace. kc9WB Fix your website fast. ht @KarenZapp ).

Social Media 40

Social Media Communications Strategy Newsletter 40

Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Hear about newsletter best practices to increase engagement and curate outside content. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind.

Tools 195

Tools Education Newsletter Chicago 195

Achieve

FEBRUARY 16, 2024

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Then, determine how often you’ll check in with one another. Send a thank-you letter after the event to show your appreciation for their support.

Strategy 52

Strategy Proposal Social Media Florida 52

Associations Now

APRIL 17, 2023

Ask board members about their most valuable form of communication and how they enjoy or appreciate being recognized,” Pratt said. Technology can help associations automate these personal recognitions for members. She also encourages associations to take a DIY approach to messages of gratitude, especially on social media.

Social Media 81

Social Media Newsletter Video Committee 81

Aaron Wolowiec

SEPTEMBER 13, 2016

The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships. I alluded to it earlier, but segmented communication is crucial to member retention. Perhaps surprising, however, was social media’s influence.

millennials 100

millennials Social Media Communications Newsletter 100

Wild Apricot

AUGUST 30, 2010

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters.

Case Study 150

Case Study Newsletter Social Media Membership Management 150

Higher Logic

MAY 8, 2019

The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. In this post, he focuses on data management and digital strategy. Host: PCMA.

LMS 276

LMS Pennsylvania Innovation Education 276

MatrixG

FEBRUARY 23, 2024

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. A few execs said their industries are not affected, including tourism and agriculture.

Education 52

Education Social Media Library Resources 52

Wild Apricot

SEPTEMBER 30, 2010

And if you’re offering a free webinar of interest to non-profit folks that didn’t make October’s list, please leave a comment.( read more ).

Case Study 150

Case Study Newsletter Social Media Membership Management 150

GrowthZone

SEPTEMBER 14, 2022

Here are 10 takeaways: Use technology. Therefore, associations must educate and communicate the value of membership to individuals AND their employers. But more importantly, communicating these association benefits is key. Younger professionals are more likely to communicate by text message than a phone call or email.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 2: Best Reads for Communication Professionals Everyone has their favorite books, magazines, feeds and newsletters they subscribe to. How do you create one?

Communications 40

Communications Strategy Social Media Newsletter 40

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. But marketing?

Marketing 100

Marketing Social Media Content Report 100

Association Adviser

JANUARY 18, 2019

Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Aaron Wolowiec

JULY 9, 2013

Even my dentist has climbed aboard the social media bandwagon. In a 24/7 plugged-in society, businesses need to embrace change and welcome technology. Gone are the days of 10-page newsletters and here to stay are the days of SMS alerts. Are you embracing social media? Times are changing.

Georgia 100

Georgia Social Media Atlanta Innovation 100

YourMembership

JUNE 12, 2012

Corporate + Social. Technology. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Member Experience 150

Member Experience Newsletter Social Media Software 150

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Much like any conference that has to do with associations these days, it seems like so much revolves around two key topics—data and technology. Some of those highlights in today’s Social Media Roundup: Tools to Watch.

Social Media 40

Social Media Newsletter Tools Conference 40