Mizz Information

MARCH 26, 2015

That''s great.but social media in the context of associations is broader than just marketing or PR--it’s part of almost every function of an association: communication, marketing, events, publications, membership, advocacy, continuing education, HR/recruiting, fundraising, etc.

Social Media 40

Social Media Resources Sample Recruiting 40

SCD Group

MARCH 29, 2015

Here’s a sample of what arrived in my email box one day last week: Connecting up. We recently asked reporters in all 50 states and Washington, DC.” We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.” Can we set up a call?

Marketing 40

Marketing Strategy Email Marketing Sample 40

Mizz Information

OCTOBER 24, 2014

That''s great.but social media in the context of associations is broader than just marketing or PR--it’s part of almost every function of an association: communication, marketing, events, publications, membership, advocacy, continuing education, HR/recruiting, fundraising, etc. How do you map metrics to ALL of those functions?!

Social Media 40

Social Media Boston Sample Tools 40

Membership Marketing

DECEMBER 19, 2013

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. At the same time, I have interacted with a number of moderate to small organizations who report surprisingly inadequate budgets to accomplish their membership goals.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Membership Marketing

JULY 12, 2013

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. Right now I am looking at a results report where lists were tested. The worst list – one tested as a sample – produced a.14%

Marketing 40

Marketing How To Sample Discount 40

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” The biggest change is not going on the web until around noon. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” The biggest change is not going on the web until around noon. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. Video reports from President (and/or Chief Staff Officer) to members.

Video 40

Video Examples Sample Recruiting 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. Here is a sample of what a dashboard might look like.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Beth Kanter

DECEMBER 5, 2014

Using the landscape report Digital Storytelling for Social Impact as our guide, we’ve rolled up our sleeves with our lead grantee, Hattaway Communications , and dozens of experts and leaders to come up with a tool that we think will be game-changing for the social impact sector. Taming the Measurement Monster.

Tools 28

Tools Case Study Sample Project 28

Reid All About it

JULY 8, 2022

Beth Arritt from Higher Logic reports from the unconference sessions at the Mid-Atlantic Society for Association Executives Mid-Year Conference. Presenters: Bill Furmanski, senior director of communications at Fair Labor Association. The 3 R’s of Membership | The First R: Recruit | Ensuring Your Member Onboarding Journey Gets Results.

San Francisco 39

San Francisco Certificate Technology LMS 39

Association Adviser

JANUARY 17, 2018

Then I began sending monthly reports to my board that provided brief updates on association initiatives. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention. Positive things then happen. NBOA started using that tech right away.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

Then I began sending monthly reports to my board that provided brief updates on association initiatives. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention. Positive things then happen. NBOA started using that tech right away.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

Then I began sending monthly reports to my board that provided brief updates on association initiatives. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention. Positive things then happen. NBOA started using that tech right away.

Team 60

Team Resources Education Revenue 60

Membership Marketing

OCTOBER 10, 2011

I went through them and pulled out a representative sample of 25 responses. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Survey Social Media Price 40