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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. Looking back at the ten tips, I think it’s all still applicable.

Tips 195
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Post-event fulfillment reports: Setting the stage for sponsor renewals

Aaron Wolowiec

Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts. According to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey , fulfillment reports tied audience research as the most important service provided by conference hosts.

Report 100
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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Some of the host organizations were transparent and shared these reported cases with attendees. What is our communication plan for dealing with a crisis during the conference? If an attendee reports a positive COVID test during or shortly after the event, who will communicate this — and how — to other attendees?

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Survey: Loneliness Still Pervasive in the Workplace

Associations Now

The SHRM report found that loneliness, particularly among younger generations, risks decreasing engagement. A new report has found that many in the post-pandemic workplace still report feeling lonely and looking to find effective ways to collaborate. Based on a sample of HR professionals and U.S.

Survey 87
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications. Don't just report on email opens, click-throughs, and landing page visits; instead evaluate full funnel effectiveness for a more complete picture. 10:30am - Building the Data-Driven Customer Journey. Session Type: Breakout. Length: 45 minutes.

Sample 100
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Association Brain Food: 9.22.23

Reid All About it

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives.

LMS 266
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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them.

Survey 101