Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Final Report. Environmental Scan.

LMS 172

LMS Course Price Team 172

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Don’t be afraid to ask for writing samples from candidates of any level. This is about what to do next. Our new team members need to be comfortable with words and.

Communications 40

Communications Marketing Recruiting Recruitment 40

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Higher Logic Users Group (HUG) Online Community.

Library 219

Library Products Video Course 219

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Data Is for Marketers.

millennials 307

millennials Montana Class Education 307

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Mariner Management

OCTOBER 23, 2020

Associations often respond with checklists and annual chapter reports, but the results rarely generate improved performance. In the 2019 Chapter Benchmarking Report , only 29% of associations said they have a formal assessment tool to track chapter performance. View the program details and samples.

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Sample Guidelines Tools Report 62

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Association Success

NOVEMBER 23, 2020

Small Sample Sizes. Lack of Communicating About Uncertainty. Predictive Analytics Fail #1: Small Sample Sizes. As with a too-small sample size, incomplete data means that your predictions aren’t based in reality and are basically useless for building strategy upon. Incomplete Data. Failure to Segment.

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Sample Florida Ohio eBook 78

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Leverage All of Your Communications. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication.

Communications 28

Communications Marketing Conference Charlotte 28

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. We recently asked reporters in all 50 states and Washington, DC.” Can we set up a call? What time works best next week?” It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Membership Marketing

JANUARY 8, 2014

This is the second of three recommended membership marketing resolutions that I wanted to share at the start of the New Year. Digital advertising -- from Search Engine Marketing (SEM), to social media advertising, to banner ads and many other options -- continues to grow at a very rapid pace. of all ad spend ($109.7

Marketing 40

Marketing Sample Social Media Washington 40

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

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Marketing How To Sample Discount 40

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Higher Logic

NOVEMBER 10, 2016

Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience.

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Library Maryland Project Software 180

Leading Learning

AUGUST 16, 2021

This is a relatively small sample, but these figures might nonetheless be of some help if you are in the midst of figuring out your Webinar price points. I’ll emphasize though, that we never advocate setting prices based purely on what the market trends are. These are simply a point of reference. Webinar Sponsorship Fees.

Price 52

Price Survey Sample Video 52

Mizz Information

MARCH 26, 2015

Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR. If you Google "social media measurement" you get a ton of stuff about measuring the ROI of social media marketing or calculating social media share of voice.

Social Media 40

Social Media Resources Sample Recruiting 40

MemberClicks

MAY 17, 2022

A free copy of your latest industry report (or some other valuable content piece). According to Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report , 76% of associations say that email is the channel that generates the most reinstated lapsed members. A discount on event registration.

Tips 98

Tips How To Discount Price 98

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Aaron Wolowiec

JULY 8, 2014

This month’s blog post is by Kim Howard, CAE, an award-winning publisher and president of Write Communications, LLC. Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. Kim Howard, president of Write Communications, LLC.

Education 100

Education Social Media Content Conference 100

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

LMS 150

LMS Raleigh Content millennials 150

Associations Now

SEPTEMBER 25, 2013

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 percent fundraising increase. The study linked the rise to their BBB accreditation.

Metro 40

Metro Guidelines Sample New York 40

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Seems so obvious in hindsight.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Seems so obvious in hindsight.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

AUGUST 5, 2015

Communication is getting more concise; find out how to use this to your advantage at your next event. Thanks to the constant connectivity of mobile devices , there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”. Tweet of the Day. For more information, click here.

Social Media 40

Social Media Sample Review Video 40

Expo Logic

DECEMBER 27, 2019

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Sample previous work: Sample your speaker's previous work — including their talks, books or conferences — to get the best feel for their message and abilities.

How To 36

How To Handbook Press Release Social Media 36

Mizz Information

OCTOBER 24, 2014

Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like. Making Sense of Social Media Analytics from Maggie McGary.'

Social Media 40

Social Media Boston Sample Tools 40

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Associations Now

FEBRUARY 19, 2015

While two associations recently announced plans to bolster strategies to keep pace with the digital transformation, a new report on nonprofit digital outlooks outlines the trends and challenges of going digital. Staff shortages were also among challenges reported by respondents when it comes to creating a digital strategy.

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Sample Report Video Strategy 40

Association Adviser

AUGUST 7, 2017

Both networks—reputable in their own right with talented journalists at the helm—report the same facts with a completely different angle, agenda and host of talking heads. On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. It’s quite interesting to watch.

America 63

America Social Media Press Release Education 63

Association Adviser

NOVEMBER 13, 2017

Back in the day, an association management software system (AMS) focused on the basics of helping an association manage its membership data – things like contact records, member types, member applications, accounting and reports. And that’s only a sampling of the abilities of most of today’s AMS solutions.

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Software Association Software Certificate Association Management 61

Expo Logic

DECEMBER 27, 2019

Surprise architectural elements such as columns, beams, emergency exits, darker corners, outlet placements and low or vaulted ceilings can throw a wrench into your carefully planned layout and aren't always included in sample specs. Around 36% of Americans today report dietary restrictions. Short Selling Your Event Marketing.

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How To Event Planning Software Survey 36

Associations Live

NOVEMBER 24, 2010

Animoto was the featured discussion at MSAEs Communications Networking Group on September 14, 2010. Here are a few good ways to use Animoto for your organization: Event Promotion Pre-Event Presentation Statistics Presentation Thank Yous Awards Presentation Annual Reports I recommend you try using this software. communication. (13).

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Video Tools Sample Communications 40