Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. MORE: How content builds brand habits.

Products 78

Products Content Strategy Social Media 78

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

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Content Marketing Social Media Process 227

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Higher Logic

JANUARY 29, 2019

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Achieving great engagement requires a commitment to a great member engagement strategy.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Learn to create targeted personas in ChatGPT for personalized content and interactions.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. Member mobile app. Webinar latecomers. More info/register. CAE credit.

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DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

Arlington 359

Arlington Social Media Content DC 359

Beth Kanter

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.

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Social Media Strategy Marketing Content 64

CMA Solutions

MARCH 6, 2024

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. Among the pact, three stand out: 77% of Internet users read blogs.

Marketing 64

Marketing How To Social Media Video 64

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Disciple Media

JUNE 29, 2023

Regularly update your website with fresh, informative, and engaging content to keep visitors coming back for more. By delivering a user-friendly experience and valuable content, you’ll encourage visitors to explore your site further and increase the likelihood of conversion. You’ll thank yourself later.

Strategy 36

Strategy Social Media Review Content 36

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. Entertaining content is always in demand. A guest blog by Frank Kenny. Probably not.

Social Media 60

Social Media Video Price Maine 60

Achieve

SEPTEMBER 2, 2021

starts with a well thought out volunteer recruitment strategy. Ready to learn more about leveling up your volunteer recruitment strategies? Simply ask your volunteers to ask around and share new volunteer opportunities on their social media. Social media accounts. volunteer management. Let’s dive in.

Recruiting 98

Recruiting Recruitment Tips Strategy 98

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. One of her suggestions, social media polls, regularly pop up on LinkedIn. Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

APRIL 5, 2024

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. AI-generated SEO content is “polluting our culture for your own minor profit. Gamification at events. Dull new world.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

FEBRUARY 16, 2022

When memberships are flat or declining, raising the cost of membership dues is not the answer. Strategies for driving non-dues revenue. by predicting which members are most likely to register for a specific course or certificate program and then target your educational content by recommending relevant offerings. Get predictive.

Revenue 133

Revenue Strategy Certificate Massachusetts 133

Reid All About it

MARCH 1, 2024

It costs about the same as other digital advertising tactics. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AMS onboarding. 1 CAE credit. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. No matter what your strategy is, personalization is key. Member engagement. Accessible.

Member Experience 130

Member Experience Tips How To Software 130

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

NXUnite

NOVEMBER 21, 2023

Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to social media managers to volunteer coordinators. These resources provide nonprofit professionals, such as yourself, with a lower-cost way to develop their skills and grow professionally. Cost-effective.

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Resources Education Cost Conference 130

Disciple Media

NOVEMBER 27, 2023

Loyal, long-term members provide stable revenue, valuable feedback, and a robust community presence, making retention a critical strategy for scaling your business. Actionable tips: Regularly track and analyze LTV, churn and retention rates to understand the effectiveness of your retention strategies.

Strategy 36

Strategy Guidelines Recruiting Recruitment 36

Reid All About it

SEPTEMBER 15, 2023

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Data strategy. They also suggest topics you should ask about during your discussions with vendors. 1 CMP credit. . 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

SEPTEMBER 29, 2023

With the right strategy and tools, attendance tracking can help you understand your audience. Understanding attendee behavior isn’t just a smart event management strategy—it’s imperative to your event’s success. They can tailor content, ensuring better engagement and return on their time. experience.

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How To Software Cost Tools 130

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.”

Discount 52

Discount Social Media Examples Strategy 52

Blue Sky eLearn

OCTOBER 19, 2020

With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! The right tools and strategies can increase overall member satisfaction and encourage them to renew. . How often are your members interacting with you on social media? . Email open rate.

Association Management 250

Association Management Committee Learning Management System Software 250

.orgCommunity

NOVEMBER 20, 2019

The same kind of communications nightmare happens when you don’t impose order on your content. A thoughtful content strategy ensures that the message you deliver will be one that makes people listen. There are journals, blogs, podcasts, forums and the ceaseless chatter of social media. The chair lost control.

Content 40

Content Strategy Marketing Proposal 40

Disciple Media

MAY 21, 2020

Business people are no different, which explains the rise in popularity of enterprise social media networks. Ten years ago, only a handful of (mostly big and wealthy) companies offered their employees membership to a private social network. The impact of enterprise social media networks . Honest and open workplace.

Social Media 36

Social Media How To Maine Communications 36

SCD Group

APRIL 10, 2014

As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In addition to Anderson’s market views, the long tail extends to association social media. Are they being read more? Do you update and refresh them periodically?

Social Media 40

Social Media Content Products Video 40

MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? Use Social Media to Make Connections Social media remains a powerful tool in getting out your message and expanding your membership. Social media can be effective in promoting short-term promotions. Create a social media campaign.

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How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? Use Social Media to Make Connections Social media remains a powerful tool in getting out your message and expanding your membership. Social media can be effective in promoting short-term promotions. Create a social media campaign.

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How To Social Media Discount System 52

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Content marketing is especially helpful, as it illustrates your organization's expertise and makes it easier to highlight the benefits of membership. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Blue Sky eLearn

OCTOBER 21, 2019

Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. Does offering online access to your event content carry a risk of people choosing to stay home instead of attending in person? Drive marketing strategy.

Content 218

Content Learning Management System LMS Strategy 218