Content Innovation Massachusetts Technology 
Reid All About it
APRIL 5, 2024
She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. In 1970, Alvin Toffler predicted the rise of future shock caused by technology, but the exact opposite happened. Blue ocean strategy.
Nimble AMS
JANUARY 31, 2023
Many associations that have leveraged the same technology for years may believe it’s their only option because it’s the software solution they’ve always known. Leverage Nimble Create to build information-rich-content content for personalized customer-facing reports such as invoices, statements, and more. Continuous innovation.
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Reid All About it
MARCH 12, 2021
Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Innovation method.
Reid All About it
JULY 23, 2021
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.
Reid All About it
MAY 29, 2020
It covers virtual event strategy and technology, including a list of platforms for different purposes. During a virtual conference, attendee attention is more focused on the educational content. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” More info/register.
Reid All About it
JULY 9, 2021
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.
Higher Logic
MAY 2, 2019
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Align Publication Content with Your Association’s Mission. Was the publication lacking interesting or useful content? This is all great feedback.
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