Association Freak

MARCH 1, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. These AI-driven approaches allow for highly targeted and effective marketing campaigns.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

millennials 60

millennials Leadership Marketing Industry 60

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m.

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

millennials 60

millennials Delaware Social Media Marketing 60

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

Directory 249

Directory Tips millennials Certificate 249

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. Event sponsorships.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Learn how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners. Association membership app.

millennials 307

millennials Montana Class Education 307

Nimble AMS

DECEMBER 5, 2022

Empowering your volunteers to become SMEs for your learning program will help you generate quality content for your association. Because your SMEs are also members they’ll have a strong sense of which content is relevant to more of your members.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. The countdown is on! Volunteer training. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

Associations Now

JANUARY 7, 2020

For instance, Fast Company recently reported that Facebook engagement is declining, whereas TikTok engagement is growing quickly, especially with millennials and members of Gen Z. Sponsored content. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity. Post your comments below.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

Associations Now

DECEMBER 22, 2016

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. Here are four questolutions to consider asking if you’re looking to boost your organization’s nondues revenue in the coming year: How might my association forge a strong affinity relationship?

Revenue 40

Revenue New York Price millennials 40

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Five-Steps to a CME Digital Content Strategy. Tue 1/30 at 9:30 a.m. –

DC 225

DC Washington millennials Chicago 225

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Content Forum Weekly Community Chat. Host: Content Forum.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Tue 10/31 at 2:30 p.m. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

FEBRUARY 5, 2016

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. .

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

.orgSource

MARCH 18, 2024

This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. We make content to support people in that journey. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be. Our value is in promoting accountability.

Examples 88

Examples Revenue millennials Strategy 88

Socious

JANUARY 4, 2017

It’s a business initiative that can help you increase revenue, retention, and satisfaction by engaging your customers or association members. Article #3) Why Building Community Online is Important When Attracting and Engaging Millennials. Because millennials are the first true digital natives. So what do you want to focus on?

millennials 100

millennials Member Engagement Video Software 100

EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) Engage members with personalized salutations and relevant content, and by actively seeking out feedback.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 13, 2016

I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. Never a dull day!

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

MAY 21, 2021

Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Learn how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. . More info/register. Host: Veritus Group.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. More info/register. 1 CAE credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. User Generated Content for Associations.

Chicago 170

Chicago DC Content Washington 170

Higher Logic

FEBRUARY 24, 2020

Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. 2600% revenue growth in 14 years. We’ll let MTI tell you.

Revenue 207

Revenue Member Experience Tools Technology 207

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 62

millennials Revenue Tools Content 62

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”.

Certificate 100

Certificate Revenue System millennials 100

WBT Systems

FEBRUARY 28, 2017

In addition, by highlighting some of the reasons why employees are not engaged, the report could inspire proactive associations to take advantage of the opportunities this lack of engagement in the workplace presents, including: “Millennials want to grow in their roles, but many aren’t getting the support to do so.”

Education 150

Education Mooc Certificate LMS 150

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Habit-forming. News update.

Content 150

Content Education Products millennials 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Freak

MAY 21, 2022

Table of Contents. But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year.

Revenue 72

Revenue Discount Products Marketing 72