Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195

Atlanta millennials Price Technology 195

Association Freak

MARCH 1, 2024

Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. This demographic shift underscores the importance of evolving association offerings to meet changing preferences.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

FEBRUARY 4, 2020

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. The countdown is on! Volunteer training. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

Socious

JANUARY 4, 2017

These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #3) 5 Myths About Measuring Member Engagement.

millennials 100

millennials Member Engagement Video Software 100

Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Association membership app.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 21, 2021

Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. It’s Time to Innovate: Member Engagement in the Post-COVID Age. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Hear about some major considerations for online engagement.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

EventMobi: Association Events

SEPTEMBER 13, 2023

One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Loren Edelstein, Vice President, Content Director, Northstar Meetings Group.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 13, 2016

I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. Never a dull day!

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Conferences, Fundraising, and Member Records: How Data Is Making a Difference. Tue 10/31 at 2:30 p.m.

LMS 150

LMS millennials Blended Learning System 150

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Now, we’re speaking to our members about how we can help them get to where they want to be in the future.

Survey 150

Survey Marketing Certificate Education 150

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

WBT Systems

JANUARY 10, 2017

Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.” Responsive mobile design ensures that your LMS and content adapt for display on any type of device, including desktops, laptops, tablets, and the widest range of mobile phone screen sizes.

LMS 150

LMS Learning Management System Certificate System 150

ISAE

JANUARY 17, 2024

These subtle improvements to the member experience will come in handy when it’s time for them to renew. According to NPOInfo’s charitable giving statistics report, older generations still make up the majority of association members at 34%, while Millennials and Generation Z combined make up just under 30%.

Cost 52

Cost Review Software Member Experience 52

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? Creating Engagement Through Networking.

District of Columbia 170

District of Columbia DC Washington LMS 170

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to access and analyze member data to provide greater value to members.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MARCH 22, 2019

Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? How to Engage Members and Monetize Your App.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

MARCH 9, 2018

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Pew Research ). . 1 CAE credit. More info/register.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

OCTOBER 21, 2016

New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Terry Ibele, content manager, Wild Apricot.

Survey 150

Survey Louisville DC Maryland 150

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Are we delivering content our target audiences’ value?

Technology 40

Technology millennials Revenue System 40

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Reid All About it

AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content. Host: PCMA.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? It’s not just Millennials. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). 8 Ways to Get Gen Z and Millennials to Give. Emma Langley, Velocity Partners ).

DC 34

DC Washington Revenue Review 34

Association Adviser

JUNE 27, 2018

Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership. He advocates voraciously listening to what individual members want from their membership – fitting for an association of audiologists and speech pathologists.

Certificate 61

Certificate Class millennials Resources 61

Reid All About it

OCTOBER 7, 2022

On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. Event Mobi explains how to build a year-round community and content hub for attendees. How To Craft User Journeys To Keep Your Members Engaged.

Blended Learning 41

Blended Learning Education Video Conference 41