Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Nimble AMS

DECEMBER 5, 2022

Empowering your volunteers to become SMEs for your learning program will help you generate quality content for your association. Because your SMEs are also members they’ll have a strong sense of which content is relevant to more of your members. Build your diverse base of volunteer mentors, then begin recruiting mentees.

Member Engagement 134

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Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Association membership app.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

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Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. Event sponsorships.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

FEBRUARY 5, 2016

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return.

Pennsylvania 150

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Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Sponsored content. How might you use TikTok to engage members? Post your comments below.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

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WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. The countdown is on! Volunteer training. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Thomas Sullivan, President/CEO, Rockpointe Corp., Editor/Policy and Medicine. Tue 10/31 at 2:30 p.m.

LMS 150

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Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Content Forum Weekly Community Chat. Host: Content Forum.

Puerto Rico 370

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Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

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Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. You need to share relevant content and build a community. Do you know who your members will be 10 years from now?

millennials 78

millennials Recruiting Recruitment Committee 78

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. It’s human nature—the ego at work. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) Engage members with personalized salutations and relevant content, and by actively seeking out feedback.

Member Engagement 130

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Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. More info/register. 1 CAE credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

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Association Freak

MAY 21, 2022

Table of Contents. But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year.

Revenue 72

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WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Habit-forming. News update.

Content 150

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Associations Now

FEBRUARY 24, 2017

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. Research shows that millennials’ primary reason for joining associations is access to job opportunities. You’ll create new revenue streams.

Revenue 80

Revenue millennials Conference Recruiting 80

Reid All About it

NOVEMBER 11, 2016

– 10 Secrets for Creating Great Webinar Content. But many companies struggle with creating enough high-quality content to produce a steady pulse of webinars to drive demand generation programs. Presenter: Mark Bornstein, vice president of content marketing, ON24. Sue Pelletier (moderator), editor, MeetingsNet. Host: ON24.

Handbook 237

Handbook Washington eBook DC 237

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

Case Study 150

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ISAE

JANUARY 17, 2024

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Technology plays an essential role in improving member experiences and association operations.

Cost 52

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CMA Solutions

NOVEMBER 17, 2022

This also leads to visual searches over text, shoppable content, and try before you buy. Content Marketing 2023: Speak To Your Prospects Your prospects are peppered with external stimuli all day. From a content perspective, cut through the clutter by “talking” to them—not at them. It’s a lot of noise. The “Decision” stage.

Marketing 52

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.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. Aimee recommends identifying a single goal and developing content specifically for that audience. How each of these audiences consumes content is another defining characteristic. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

MARCH 9, 2018

. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. 1 CAE credit.

DC 120

DC millennials North Carolina Washington 120

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content. It’s so flavorful. 1 CMP credit.

Columbus 39

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Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Sponsorships. How can associations provide corporate partners with valuable access to their member communities ? 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. The turd on the table.

Blended Learning 41

Blended Learning Education Video Conference 41

SCD Group

DECEMBER 30, 2012

But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text!

Discount 40

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Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: Professionals for Association Revenue Speaker: Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 3/8 at 1 p.m. –

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

MARCH 16, 2018

Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Join this Coffee Talk to workshop ideas for effective content production, management and distribution.

eBook 46

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