GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). White Paper. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Cost of Wrong Strategy. (8). White Paper. (4). younger members. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Cost of Wrong Strategy. (8). White Paper. (4). younger members. (4). What are some of the programs that are working for these organizations? Branding.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Cost of Wrong Strategy. (8). White Paper. (4). younger members. (4). Associations Now. (8).

Products 40

Products Survey Social Media Price 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Cost of Wrong Strategy. (8). White Paper. (4).

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Cost of Wrong Strategy. (8). White Paper. (4). younger members. (4). Associations Now. (8).

Recruiting 40

Recruiting Recruitment Survey Price 40

MemberClicks

AUGUST 18, 2022

When searching for the right online learning program for your association, you must consider cost, accessibility, and functionality. Yes, your members will be using your LMS and you’re getting it for them. They need to report success to you and track member engagement. Dos and don’ts of picking an LMS. Be intimidated.

LMS 52

LMS Organization Software Course 52

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement.

Content 60

Content eBook Communications Social Media 60

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. 360-view of member engagement. Upgrading to an AMS system offers your staff a fully comprehensive view of your members. Benefits of an AMS for your members.

System 40

System Software Tools Association Management 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. Cost of Wrong Strategy. (8). White Paper. (4). younger members. (4).

Marketing 40

Marketing Recruiting Recruitment Survey 40