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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

1 thought—not an afterthought—because It is a highly cost-effective tactic that gets results. Your SEO strategy should be clear: Move your brand on the first page of search engine results. SEO Strategy Tip #2: Original Photos, Graphics Stock photos have been hurting your SEO results. It should be your No. close rate. of traffic.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. A guide from the marketing platform HubSpot suggests a variety of steps for building out your messaging for the first time, including creating mock press releases and workshopping it internally.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).

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Creating an Event Communication Plan

MemberClicks

Communication Channels and Tools : Through what channels will you be speaking to your attendees? What tools will you be using for communication on each channel? These might include email, social media, event apps, websites, press releases, and signage. Ensure that these costs are factored into the overall event budget.

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How to Create a Job Board and Generate More Revenue

MemberClicks

They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools. This will outline what you need from your job board and marketing strategy to make progress on the metrics for success you’ve identified. Examples include WordPress and Wix.

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.”

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. With the cost to build software going down, the barrier to entry is much lower. Many software companies today use a tool like Gainsight for insights into customer satisfaction and the likelihood of churn. The Time is Now: Is Community Part of Your 2019 Strategy?

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