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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members.

Course 98
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.

Tips 166
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Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. For years, organizations have focused on sheer list size – more names in the database means more chances to be seen, of course!

Tips 185
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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Tip #4: Label your images.

Tips 89
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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Liz Palm | Marketing Director, Protech Associates. Association Tech Tip #1: Put Data + Artificial Intelligence (AI) to Work. If you’re automating your email marketing communications, you’re using AI. Association Tech Tip #2: Embrace B2B Partner Collaboration to Support Digital Transformation. Need inspiration?

Tips 156
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Repurposing some of your most attended events, learning courses, or webinars can also help you attract new learners to your program.

Content 78