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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52
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Realtors Expand Reach of Accelerator Program

Associations Now

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. An accelerator program, of course. Its tactic of choice?

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What Women and Men Value as Attendees

Associations Now

A new survey from the Center for Exhibition Industry Research says yes. Women assign more value to learning objectives, such as keeping up with industry trends (92 percent), personal development (83 percent), and idea generation (81 percent). Associations can benefit from those differences if they’re thoughtful about it.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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Political Science: Meetings Industry Effort Makes Most of Election Season

Associations Now

Among the highlights: the Democratic and Republican national conventions in July, the election in November, and, of course, the inauguration and its many parties and balls come January. Have you ever spun off of the election year to advocate for your association or its industry? Please share in the comments.

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A Crash Course in Landing Pages : Off Stage

Off Stage

5, 2011 - A Crash Course in Landing Pages. We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! 17, 2011 - RE: A Crash Course in Landing Pages.

Course 40
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Best Benefit Ever: Bank on It

Associations Now

Why it works: Through this new alliance, MBA members will have access to coveted resources, including a customer service line and special deals on industry products like Loan Prospector and Loan Quality Advisor, according to a press release.