article thumbnail

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Over the course of a year, these numbers add up, and they make a compelling case for membership renewal. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. Increasingly, people are getting their news online.

article thumbnail

Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

Of course, there is an abundance of professional speakers available at a wide range of prices. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Source: Miranda Brookins, Demand Media.

Cost 114
article thumbnail

Realtors Expand Reach of Accelerator Program

Associations Now

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. An accelerator program, of course. Its tactic of choice?

article thumbnail

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Some of it is baristas, years of experience, and market research. Huge approval from customers, dozens of articles on both releases, and increased penetration into a market where nearly half of customers prefer non-dairy alternatives. Of course not. How do they come up with their offers? Their signature drinks?

Products 180
article thumbnail

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

It can feel a bit nerve-wracking, of course. A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Launching a new digital product or service for your members soon?

article thumbnail

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.