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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Take a look.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

It can feel a bit nerve-wracking, of course. A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. Embrace (or find) your community.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Over the course of a year, these numbers add up, and they make a compelling case for membership renewal. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 4. Plan ahead with your social strategy.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. This grants you the opportunity to better define your audience , market, and sell.

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What Women and Men Value as Attendees

Associations Now

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend. For younger women, learning is important to help advance their fledgling careers.

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Reads of the Week: April 12, 2013

Reid All About it

Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center. Of course they are. ( Four questions to ask before you send that press release. Algorithms, again!