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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Learn how to make the most of your association’s greatest resources—your staff members. Location: Washington DC. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Nonprofits and Elections in 2020 (online and Washington DC). 1 CAE credit.

Arlington 243

Arlington San Diego San Francisco DC 243

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. And, if I’m missing a webinar or learning event, please add it to the Comments section. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC.

Chicago 167

Chicago Minnesota DC Process 167

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FEBRUARY 22, 2019

.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. Location: Washington DC.

Social Media 170

Social Media DC System Washington 170

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OCTOBER 16, 2020

Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Host: Marketing General Inc. Tue 10/20 at 12 p.m.

Indiana 221

Indiana Review Education Conference 221

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Host: Event Manager Blog. . – Scotch Tasting Happy Hour (Washington DC). The weekly list of free educational events for the association community… It’s that time of year again. 1 CAE credit.

LMS 175

LMS Price Revenue Technology 175

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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Learn tips for creating great webinars for each stage of the buying cycle from existing and outside content, and developing themes from scratch. Host: ON24.

Handbook 241

Handbook Washington eBook DC 241

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SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns.

Strategy 195

Strategy Content Education Tips 195

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn why and how to get your organization’s staff and board engaged in your program. Location: Washington DC. More info/register. Any horror stories?

DC 79

DC Washington LMS Social Media 79

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150

LMS Arlington Content Review 150

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SEPTEMBER 23, 2016

The right technology can make engaging your members, driving revenue, and targeting key segments easy, when you know how to optimize the data. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). 1 CAE credit. Host: Abila.

LMS 150

LMS Case Study Learning Management System Innovation 150

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JUNE 26, 2020

When I lived in the DC area, my brother and I used to go to the Baltimore Lithuanian Festival every year for our fix of people who looked like our relatives (we’re a strong quarter Lithuanian), sausages, dumplings, potato pancakes, Lithuanian beer, viryta (spiced honey kick-ass liqueur), and šaltibarš? More info/register. Host: ASAE.

Montana 370

Montana Conference Content Education 370

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150

LMS Software Arlington Cost 150

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OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

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SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. They knew their old learning management system had issues, but the need for a change became painfully obvious when support calls overwhelmed staff. Host: American Marketing Association. CAE credits.

LMS 43

LMS Revenue Education Arlington 43

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JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

Revenue 39

Revenue Education Strategy Leadership 39

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SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. More info/register.

DC 34

DC Washington Revenue Review 34

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FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. WBT Systems describes what goes into a persuasive toolkit. Non-dues revenue. With so many non-dues revenue options to explore and limited resources to pursue them, which solutions are right for your organization?

Revenue 39

Revenue Strategy Education Technology 39

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JANUARY 20, 2023

2023 Global Forecast: Top Issues You Should Monitor Around the World From the volume and velocity of legislative, regulatory, market, and geopolitical change to an energy crisis, governmental instability, and climate change issues, the myriad of possible adverse outcomes an organization needs to keep track of is endless. . 1 CMP credit.

Revenue 39

Revenue Education Strategy Review 39

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Alexandria VA.

eBook 46

eBook Social Media DC Content 46

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SEPTEMBER 20, 2019

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Learn how to increase your lead generation from webinars, your webinar’s ROI, and your conversion rates from webinar leads. More info/register.

DC 34

DC Washington Baltimore Certificate 34

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Learn the common pitfalls to avoid during the interview and selection process. AMS implementation. 1 CAE credit. More info/register.

Certificate 39

Certificate Innovation Education Process 39

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OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. Does your association have a learning strategy? Location: Washington DC. ASAE NextGen Talks: Connecting w/ Executives (Washington DC). Location: Washington DC. More info/register. *All

DC 34

DC Washington Chicago LMS 34

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SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. Learn ways to fulfill both these needs by positioning your educational program to better meet the needs of corporate sponsors. Presenters: Brooke Passy, CMP, Meeting Manager, Wound, Ostomy and Continence Nurses Society.

Chicago 37

Chicago LMS New York Content 37