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MARCH 15, 2019

Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Location: Washington DC.

DC 150

DC Washington Denver Sacramento 150

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JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Location: Washington DC.

Video 285

Video Washington Social Media DC 285

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Location: Washington DC. 1 CAE credit.

DC 170

DC Illinois Washington Content 170

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 170

DC Washington Social Media Revenue 170

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion.

LMS 256

LMS Revenue Arlington Education 256

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Location: Washington DC.

Strategy 272

Strategy Video Technology Innovation 272

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OCTOBER 20, 2017

Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.

DC 150

DC Washington Social Media Tools 150

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JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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NOVEMBER 10, 2017

Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Chapter Roundtable in Washington DC.

DC 150

DC Washington Tools Education 150

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Location: Washington DC. Association deathwatch. More info/register.

Revenue 256

Revenue Certificate Tools Innovation 256

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APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Location: Washington DC. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

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JUNE 28, 2019

Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Location: Washington DC. Hosts: Billhighway and Mariner Management & Marketing. Greg Sterling, Search Engine Land ). CAE credits.

Washington 170

Washington DC LMS Education 170

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Learn how to make the most of your association’s greatest resources—your staff members. Location: Washington DC. Wed 1/15 at 12 p.m.

LMS 243

LMS Software Chicago Washington 243

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Location: Washington DC. to 5:00 p.m. –

Arlington 170

Arlington DC Washington LMS 170

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: Washington DC.

Raleigh 150

Raleigh Chicago DC Washington 150

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FEBRUARY 16, 2018

.* – Hire Purpose Career Café (Washington DC). This peer roundtable will help you explore which talents engage you and how you can best serve with passion. Location: Washington DC. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Location: Washington DC.

DC 150

DC Washington Recruiting Recruitment 150

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

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SEPTEMBER 22, 2023

Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies. Location: Washington DC. What’s more, most members now expect a career center as part of their membership benefits. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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MAY 26, 2023

Start building on our shared know-how in one of four break-out sessions focusing on: inclusive secretariats, inclusive member engagement, inclusive governance, or inclusive advocacy and outreach. Location: Washington DC. More info/register. Host: DGA Association Labs Thu 6/1 at 12 p.m. – 1 CMP credit. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

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APRIL 5, 2019

The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? Locations: online and Washington DC.

District of Columbia 170

District of Columbia DC Washington LMS 170

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JULY 7, 2017

Hear how marketing automation is a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social, and more—so that you can understand buying signals. .); and how to get the right statistics to prevent national and chapter level members from leaving. Location: Washington DC.

Washington 150

Washington DC Chicago LMS 150

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. . – It promotes collaboration and teamwork. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

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AUGUST 26, 2016

– Small Staff Association Brown Bag Lunch Group (Washington DC). Location: SmithBucklin, 2025 M Street, NW, Suite 800, Washington, DC. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Participate live or view the recording. all times are Eastern Daylight Saving Time. 1 CAE credit.

DC 150

DC Video Washington Analysis 150

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MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Your Event Marketing Survival Guide.

DC 120

DC millennials North Carolina Washington 120

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

LMS 221

LMS Software Revenue Cost 221

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JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC).

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Tech-averse members. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. Kat Sullivan, Marketing Solved ). Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

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JULY 8, 2016

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Content 150

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 166

Chicago Minnesota DC Process 166

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement.

DC 100

DC eBook Member Engagement Innovation 100