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Make the Most of Your Social Media

Associations Now

From using video on your website to Snapchat at your meetings, some associations are trying new ways of integrating social media into their communications and marketing. Coming up with clever ways to use social media in marketing and communications is a not only a must, but a challenge, these days. Tiffany agreed.

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Why Your Association Needs Social Media

Association Adviser

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.”

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Create a Successful Member Loyalty Program

Associations Now

Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers. Discounts on groceries and gas were vital since members were dealing with rising food costs coming out of the height of the pandemic.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can gather engagement data from: Social media platforms Event registration and attendance Activity in forums and online spaces Workshop attendance Volunteer lists As you run your analytics and get a larger picture of how and where your members engage, keep those segments in mind.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Use multiple streams of communication (email, social media, paper mail, etc.), Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. Engage your members.

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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Text and images will increasingly transition to audio and video. Authenticity is more important than ever.