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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Community Brands’ research reports the numbers for members’ loyalty and likelihood to renew are down from last year.

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How to Market Your Virtual Event

Fonteva

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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Top Membership Software Providers: Do More with MemberClicks

MemberClicks

Membership reporting : Imagine the value you can get from detailed reports into your membership activity and status. Event marketing : Plan events? Event marketing features are helpful in optimizing things like your event attendance and managing event sponsorships. It’s basically a gold mine of insights.

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Association Brain Food Weekly: 2.12.21

Reid All About it

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

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Membership Management Software in 2024: Compare 12 Top Picks

MemberClicks

With membership software, your association can automate a lot of the manual labor that goes into running a membership program , including adding new members to your database or importing email addresses. Data collection and reporting. Membership reporting. Event marketing. Email marketing. Built-in reports.