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Association Brain Food: 2.23.24

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Learning subscriptions. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. They describe ASHA’s astounding success with its Learning Pass and share ASHA’s Jack Coursen’s advice from Leading Learning’s recent Learning Business Summit. Event sponsorships.

DC 261
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Association Brain Food: 10.20.23

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TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Online community. Sponsor perspectives.

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Association Brain Food Weekly: 10.29.21

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To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor.

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Association Brain Food Weekly: 10.15.21

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WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training. High-performing committees.

Revenue 195
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Association Brain Food Weekly: 5.24.19

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If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. WBT Systems takes a look at this unsettling situation and suggests ways to bring learning into the association workplace. Learn about digital badges for associations.

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Association Brain Food Weekly: 10.1.21

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Well, WBT Systems shares several excellent reasons, including ways to get more value (ahem, ROI) out of an LMS that may surprise you—it’s not just for online courses. Eva Amsen makes an excellent argument for why coffee breaks are essential at virtual conferences , although they’re usually not part of the program. Group think run amok.

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Association Brain Food Weekly: 11.10.17

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If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies. 1 CAE credit. .

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