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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149
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4 types of ungated content to create to engage your audience

Association Success

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Entertain through video content. MORE: Why you need video content.

Content 148
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7 Ideas for Creating Engaging Content

Association Success

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

Content 134
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114 Free Resources for Associations and Chambers

GrowthZone

RingCentral : Free video conferencing for non-profits. Google : Free premium version of workplace video chat tool. Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021).

Resources 158
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How to embrace change so your association can reach more people

Association Success

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Posting video clips of sessions on YouTube. Download it now. By getting comfortable with the unknown, your association will be more prepared to adapt to whatever the future holds. .

How To 148
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Choosing the Best Association Management Software

GrowthZone

This article will help you compare and evaluate the best association management software currently on the market. . Support: Full support, including phone, chat, email, support wiki, webinar, and on-demand video. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules.

Software 148