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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well.

Marketing 196
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

How To 130
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? How to Get Amazon-Level Personalization With No Extra Effort. But first…. But first….

Marketing 149
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How to gain new leads using content you already have

Association Success

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. After all, producing compelling content is no small feat.

Content 78
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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36
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Learn How To Build A Coaching Membership Business

Disciple Media

Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. Some platforms come with extra bells and whistles like community forums and marketing tools. Market your business Marketing your business is where the fun begins. Member feedback is crucial for improvement.

How To 36
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Use Webinars to Communicate.

Revenue 296