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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! 7 Membership Drive Ideas to Broaden Your Reach Now that you know how to create a membership campaign, you might be asking: How do I attract people to join my membership program? PST spot !

How To 130
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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well.

Marketing 196
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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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How to gain new leads using content you already have

Association Success

Downloadable content is a popular inbound marketing tactic, and for good reason. This tactic allows your association to offer a free PDF worksheet, whitepaper, ebook or similar resource in exchange for the reader’s contact information. This type of bite-sized content allows readers to opt into a series of automated emails.

Content 78
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Learn How To Build A Coaching Membership Business

Disciple Media

Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. Market your business Marketing your business is where the fun begins. Use social media to create buzz, write blog posts to share your expertise, and maybe throw in some email marketing to keep your audience engaged.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. To learn more about the benefits of member engagement on member acquisition and retention, member win-back, and non-dues revenue, check out Higher Logic's eBook, available below.

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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. Where Should You Start with Email Authentication?