Association Briefings
FEBRUARY 10, 2021
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.
Higher Logic
OCTOBER 11, 2018
If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?
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Higher Logic
MAY 20, 2020
Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.
Higher Logic
NOVEMBER 27, 2018
You should bring in as much data as you think you’ll need during the integration, but then, you can hone in on a few usable pieces of data to improve your marketing automation campaigns. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.
Association Success
SEPTEMBER 23, 2020
This recognition can in turn attract even more attention to the American Booksellers Association, raising awareness of its role in the bookselling space — and winning qualified leads in the process. Downloadable content is a popular inbound marketing tactic, and for good reason. Create a downloadable resource.
Disciple Media
MAY 24, 2023
Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.
SilkStart
JULY 5, 2017
A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. Download the eBook here. Download the eBook here. How to know if you need an AMS?
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