Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Reid All About it

SEPTEMBER 3, 2021

Women in technology. Association Women Technology Champions (AWTC) invites you to nominate one, two or three women whom you believe should be recognized for their contributions to the advancement of technology in associations. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ). Stu Sjouwerman, KnowBe4 ).

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Potomac Core

FEBRUARY 9, 2016

In order to be successful, companies are adapting and are looking to “technology for answers.”. In a world of disruptive innovation, for profit companies and other association competitors are seeking time and speed to market. CEO’s, a key CEO priority is to “ready millennials for leadership roles.” What do U.S.

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Develop new partners with providers of groundbreaking Industry Research and Market Data.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. MIT Technology Review ). Your Event Marketing Survival Guide. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees. How could VR transport us there?”

DC 120

DC millennials North Carolina Washington 120

Potomac Core

SEPTEMBER 14, 2016

With technology capabilities you can link buyers, sellers, and suppliers throughout the world, so why not capture the entire industry? Since the “value chain” experiences frequent and sudden changes in market conditions, the association is prepared to shift priorities with a more flexible approach to strategic planning.

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended ebooks on sale. Webinar Marketing Predictions for 2018.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

JUNE 17, 2022

PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. He also suggests next steps to help you repent for those marketing sins.

DC 39

DC Revenue Washington Leadership 39

Reid All About it

JULY 8, 2022

These days, anyone who’s leading a technology project, like an AMS or other system implementation, needs to understand APIs. They believe an API strategy is crucial to defining your association’s value proposition and taking the “rightful leadership position to steer your industry.”. Host: Association Women Technology Champions.

San Francisco 39

San Francisco Certificate Technology LMS 39

Reid All About it

MARCH 23, 2018

He explains how confirmation bias can wreak havoc with your technology project. WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Don’t be so sure, says Tobin Conley, CAE, of DelCor.

Case Study 45

Case Study Email Marketing DC Washington 45

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Some quick hits before we get to the list of free webinars: Got new technology on your mind? Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

DC 39

DC Washington Review Resources 39

Vanguard Tech

MARCH 20, 2013

Marketing Experiments performed a test comparing the use of stock photography verses real imagery on a website and their effects on lead generation. This is especially important when you have staff that who are from the industry and are recognized industry thought leaders such as PCMA’s leadership. Don’t settle for clichés.

eBook 70

eBook Case Study Class Examples 70

Reid All About it

APRIL 20, 2018

Anna Ruth Williams explains why thought leadership content works —and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? And if another type of technology is on your wish list, much of their guidance still applies. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Changing technology – there have been more changes in the past 5 years then in the previous 50 years.

Discount 40

Discount Price eBook Recruiting 40