MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. Quick overview: What is email copy? Email copy refers to the writing within an email. The right words make a difference.

Tips 92

Tips eBook Email Marketing Price 92

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

MARCH 6, 2018

The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. Do they want to know more about trends in the market and what your members want? Hold quarterly Ask-Me-Anything (AMA) events. Don’t See Value.

How To 266

How To eBook Software Library 266

Higher Logic

JUNE 5, 2020

Check out the eBook below for tips. Marketing (45%). Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. Average generate 6,130% ROI. Advanced generate 9,888% ROI.

Analysis 272

Analysis Cost eBook Report 272

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy North Carolina Conference 259

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. If you’re reading the ebook version, you can simply click on the links. The short version: Pick up a copy today.

eBook 100

eBook How To Sample Price 100

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JUNE 7, 2019

On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) Megan Lopez, senior marketing manager at Personify.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

JANUARY 12, 2018

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline. Last week, I shared a list of ebooks on sale—books that have been critically acclaimed in one way or another. Host: Marketing General Inc.

DC 153

DC Washington eBook Marketing 153

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. More info/register.

DC 150

DC Washington eBook Case Study 150

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

FEBRUARY 9, 2016

In a world of disruptive innovation, for profit companies and other association competitors are seeking time and speed to market. For your association to compete effectively, you can develop real time audience profiles and go to market strategies that specifically address critical business and career concerns. What do U.S.

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. .

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

FEBRUARY 2, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended ebooks on sale. They can be easily overwhelmed by your association’s expectations and the responsibilities of leadership. Webinar Marketing Predictions for 2018.

Chicago 93

Chicago Nashville DC eBook 93

Jamie Notter

JUNE 6, 2014

I know I’m a bit of a geek about it, but I like talking about the actual theory that explains generational differences and some of the nuances around how we apply the knowledge of generational differences to issues like conflict, marketing, and organizational structure inside our organizations. But even that was SEVEN years ago.

eBook 70

eBook millennials Leadership Education 70

Potomac Core

SEPTEMBER 14, 2016

Since the “value chain” experiences frequent and sudden changes in market conditions, the association is prepared to shift priorities with a more flexible approach to strategic planning. Breakthrough associations only invest resources in strategic activities that help the industry achieve its business outcomes.

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

MARCH 30, 2018

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Develop new partners with providers of groundbreaking Industry Research and Market Data.

Case Study 119

Case Study Virginia Revenue Survey 119

Beth Kanter

JUNE 7, 2017

The E-Book offers 10 thought pieces on this idea – from leadership to everyone in the organization. Nonprofit marketing teams want opportunities to improve their cross-departmental collaboration skills and competencies, but it also takes a new organizational mindset to nurture their development. … Read More

eBook 39

eBook Team Leadership Marketing 39

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Learn about the key components of transcendent leadership, and how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

Learning Management System 195

Learning Management System Education Technology Review 195

Jamie Notter

FEBRUARY 24, 2015

But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. In previous generations you could overcome mediocrity, quite frankly, with a decent owner''s manual and some good marketing. The bar''s been raised. Show, don''t tell. has any value to them.

millennials 70

millennials eBook Innovation Products 70

Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. ” Hashtag of the Day.

Video 40

Video How To Cleveland Michigan 40

SCD Group

JULY 2, 2013

Are you walking the tightrope when it comes to your association’s membership marketing? When you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course). Learn how journalism works.

eBook 40

eBook Recruiting Recruitment Discount 40

Association Adviser

JULY 13, 2016

Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. When is it time to consider outsourcing? Social media. eNewsletters.

Content 60

Content eBook Communications Social Media 60

Reid All About it

JUNE 17, 2022

PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. He also suggests next steps to help you repent for those marketing sins.

DC 39

DC Revenue Washington Leadership 39

Slice-Works

DECEMBER 4, 2014

When you look at the branding and marketing ingredients in your toolbox, do they look like they belong together? That’s what successful content marketing is all about. Folks come to rely on you for your thought leadership. Rolls, hotdogs, napkins and some relish might clue you in to a picnic. Brand Congruency. Is it working?

eBook 28

eBook Chicago Video Social Media 28

Association Adviser

NOVEMBER 13, 2018

Association boards and leadership should discuss the type of information they want to post on social media and what safeguards they should enact to protect members’ personal information. The Association Adviser website has plenty of articles about content marketing best practices.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Velvet Chainsaw

NOVEMBER 14, 2013

Two-thirds of recent responders to the 2013 Speaker Report: The Use Of Professional And Industry Speakers In The Meetings Market say that a big name does not attract registrants to their event. Their leadership realized that bums in seats goes against how the brain operates. Nor is it the opening, marquee speaker.

Conference 40

Conference eBook Leadership Products 40

MemberClicks

MARCH 28, 2023

That includes users, your leadership, and your staff. Once you have your budget, you can narrow down how much of your wants and needs you’re able to make a reality based on the platforms on the market. First, you need to choose the right community platform for your organization. Here are some steps to follow: 1.

Membership Management 52

Membership Management Software Directory Course 52

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Vice President & Chief Marketing Officer, National Association of Home Builders. Successful Negotiations in a Seller’s Market.

Case Study 45

Case Study Email Marketing DC Washington 45

Vanguard Tech

MARCH 20, 2013

Marketing Experiments performed a test comparing the use of stock photography verses real imagery on a website and their effects on lead generation. This is especially important when you have staff that who are from the industry and are recognized industry thought leaders such as PCMA’s leadership. Don’t settle for clichés.

eBook 70

eBook Case Study Class Examples 70