Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. .

DC 170

DC Las Vegas Washington Review 170

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association.

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Las Vegas DC Mooc Nevada 231

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

SEPTEMBER 3, 2021

Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen. Host: Kindful.

Learning Management System 195

Learning Management System Education Technology Review 195

Potomac Core

SEPTEMBER 14, 2016

The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. Since the “value chain” experiences frequent and sudden changes in market conditions, the association is prepared to shift priorities with a more flexible approach to strategic planning.

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

MARCH 30, 2018

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

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Project Resources Software eBook 150

Jamie Notter

FEBRUARY 24, 2015

But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. In previous generations you could overcome mediocrity, quite frankly, with a decent owner''s manual and some good marketing. It''s not that you need to innovate EVERYTHING all the time.

millennials 70

millennials eBook Innovation Products 70

Association Adviser

JULY 13, 2016

Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Follow through, consistency and innovation. When is it time to consider outsourcing?

Content 60

Content eBook Communications Social Media 60

MemberClicks

MARCH 28, 2023

That includes users, your leadership, and your staff. Once you have your budget, you can narrow down how much of your wants and needs you’re able to make a reality based on the platforms on the market. First, you need to choose the right community platform for your organization. Here are some steps to follow: 1.

Membership Management 52

Membership Management Software Directory Course 52

Reid All About it

JULY 8, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking the “rightful leadership position to steer your industry.”. Summer Series: Interviews with Innovators #1. What Fuels Us All: Technology Innovation in Associations and Why IT Matters. Required knowledge for leaders. 1 CAE credit.

San Francisco 39

San Francisco Certificate Technology LMS 39

Reid All About it

JUNE 17, 2022

PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. He also suggests next steps to help you repent for those marketing sins.

DC 39

DC Revenue Washington Leadership 39

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. September 4-6, 2012.

Content 40

Content Columbus Ohio eBook 40

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Tue 4/10 at 2 p.m.* – Innovation and Events. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. Host: Marketing General Inc.

DC 39

DC Washington Review Resources 39

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

APRIL 20, 2018

Anna Ruth Williams explains why thought leadership content works —and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience.

Social Media 37

Social Media Chicago Tools Washington 37