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How to gain new leads using content you already have

Association Success

This tactic allows your association to offer a free PDF worksheet, whitepaper, ebook or similar resource in exchange for the reader’s contact information. Explore options such as: Excerpting longer reports that are available exclusively for members. Craft a limited run newsletter.

Content 78
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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. Do a search on Amazon to see how many ebooks cover the topic. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Lead magnets are pieces of content on your website—a checklist, report, or ebook—that attract people like a magnet.

Course 161
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Advertising : website, newsletter, mobile app, and print. You can also sell news and information in digital and print formats and as an event feature. Event registration.

Revenue 135
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What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods.

Course 176
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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue. Click here to receive your free eBook “Accelerating Strategic Member Engagement”.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Automate the renewal process About one-third of associations report that membership lapses are caused by the member forgetting to renew!

Strategy 130
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Teach Your Members How to Build a Learning Habit

WBT Systems

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Include learning tips in your newsletters, for example, suggest opportune moments for learning throughout a typical member’s day. Listening to podcasts.

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