Tue.Nov 27, 2018

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Your Members Feel Very Alone

Smooth The Path

According to the US Census Bureau, most businesses are relatively small. 99.7% of companies in the US have 500 or fewer employees. Even in organizations with 500 staff, most professional positions are held by people who are the only ones who do what they do at that organization. Sometimes these roles are differentiated by hierarchy (CEO, VP, Director) and sometimes these roles are distinguished by skill set or responsibility, like a subject matter expert or technical lead.

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Happy Giving Tuesday: How Board Members Participate

Beth Kanter

Before I take you behind the scenes of our NTEN board fundraiser for Giving Tuesday , let me ask you to consider to a donation of any size to support NTEN and the Nonprofit Technology Conference Scholarship campaign. (Donor Perfect is matching the next $3,000 that is donated). NTEN believes that finances should not be a barrier for small organizations to be able to access the resources and connections that the Nonprofit Technology Conference offers, so every year they offer scholarships to tho

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What New Members Want

Association Success

Welcoming new members at in-person events sets the tone for engagement. Through my research into new member engagement , conducted alongside Amanda Kaiser at Kaiser Insights, we found that programs designed to welcome new members into an organization get results. They can boost member renewal rates and improve a member’s experience for the long haul.

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November Update: Get the Dream Nonprofit Career You Deserve

Wild Apricot

In our November newsletter, you'll find information on our free careers webinar, details of new releases, and our Member App Mini Course to help you get started using the mobile app.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Helping—and Keeping—Members in Hard Times

Associations Now

Whether due to job loss or career transition, your members might face times when it’s difficult to pay dues. Offering a transitional membership category can be one way to retain members through a period of hardship. Melissa Klingberg still remembers a time when economic and job conditions were not so favorable in the healthcare industry. At the height of the 2008 recession, the North Carolina Medical Group Management Association started to see its membership numbers dip.

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Daily Buzz: A Big CMS Shift

Associations Now

WordPress is making some major changes to its content management system in the coming weeks. Are you ready? Also: The success of branded Facebook Groups is helping ease the pain for marketers. After more than 15 years in development, the widely used blogging platform WordPress is introducing version 5.0 very shortly , the largest upgrade in its long history.

System 92
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Certifications: Non-Dues Revenue Stream & Member Career Booster

Membersuite

As the competition for jobs heats up, the need to learn new skills to distinguish yourself grows. Certifications allow professionals to show their mastery of in-demand skills and knowledge, while providing your association with non-dues revenue.

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What do you think?

Idea Architects

Four seemingly innocent words that so often unleash such mayhem when expressed: what do you think? I witnessed this phenomenon in a retreat I recently facilitated. A staff member, eager to get feedback from board members, posed that simple question: "What do you think?" We've probably all learned the shortcomings of close-ended questions, but I'm not sure as much attention is paid to the possible pitfalls of open-ended questions.

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We Asked, You Answered: Sharing Holiday Cheer

Associations Now

’Tis the season for festive holiday parties, office potlucks, and cookie exchanges. Of the million ways to share holiday cheer with your association colleagues, what’s your favorite? The holiday season can be the most fun time of the year in the office. Some organizations go all out with decorations and parties, while others do charity drives and host dinners.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well. And don’t worry, we won’t leave you hanging.

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Report: How Event Marketing Data Has Broad Ripple Effects

Associations Now

The nature of event data, which covers a breadth of disciplines over a short period, can have significant impacts on the ways an organization operates throughout the year, according to a recent Freeman benchmarking report. All that data you pick up from your event doesn’t just have to live with the event itself—in fact, it can have some pretty major, long-lasting ripple effects from a marketing standpoint.

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