YourMembership

AUGUST 25, 2017

Managing association membership can be as diverse as your organization’s members. But, while so much is changing—member expectations, communication methods, revenue streams—one thing has remained the same: Member retention is key to your association’s survival. So, how do you know what your members want? Why do they stay with you, and why do they leave?

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Revenue Communications Member Engagement Marketing 186

Reid All About it

AUGUST 25, 2017

The weekly list of free webinars and events for the association community… Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding. Follow that link to Amanda’s blog to learn how your association can participate and find out more about this important survey.

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Social Media Survey Tools Innovation 153

Associations Now

AUGUST 25, 2017

Seattle, which recently approved a ban on plastic straws that will take effect next year, will get a practice run next month as part of the Lonely Whale Foundation’s “Strawless in Seattle” campaign. Generally made of plastic and often difficult to recycle, straws pose an environmental issue that’s particularly problematic for the oceans—where many straws end up.

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GlowGlobally

AUGUST 25, 2017

Practical Steps to Build Impact for Medical Education in China. Thursday September 7 th , 9:00- 945 am Eastern. Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges. The Society of Critical Care Medicine (SCCM) has redefined their engagement strategy.

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Education Course Strategy Team 60

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works. Email often wins out.

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Content Marketing System Tools 86

Associations Now

AUGUST 25, 2017

Conference organizers are well aware that cost can be a major factor in a person’s decision whether to attend. That’s why many are offering scholarships to keep expenses down. One barrier that may keep attendees from your conference is cost. Registration fees, airline or train tickets, and hotel stays can add up—depending not only on the meeting’s location but also on where the prospective attendee is traveling from.

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Associations Now

AUGUST 25, 2017

With a digital-native generation reaching adulthood, events might have to get more interactive to adapt. Also: a culture problem you might be facing. Interactivity is already a big deal for meetings, especially those focused on trying to win over younger audiences. But that problem is about to get much more pronounced, Skift ’s Jaimie Seaton points out in a new article.

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millennials Innovation Strategy System 68

Associations Now

AUGUST 25, 2017

A new partnership gives a large Chinese retailer access to cutting-edge supply-chain technology. APICS, the supply-chain association, gets access to a tough market to penetrate. Along the way, it’s learning some lessons about global expansion. What does it take for a North American association to establish a presence in China? A new partnership between APICS and one of the country’s largest retailers offers a few tips: a clear global strategy, a long-term commitment to partnerships, and an eye t

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Strategy Technology Tips System 45

Associations Now

AUGUST 25, 2017

Conference attendees are increasingly interested in leaving your event with an amazing experience. Find out if your host destination can help. When it comes to happiness, memorable experiences trump things. This isn’t just anecdotal; psychological research proves it. Conferences are now endeavoring to offer such memorable experiences in an effort to boost attendee satisfaction.

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Indianapolis Indiana Class Maine 63

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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