Thu.Dec 20, 2018

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. Our relationships with companies like Amazon remind us of the high bar that’s been set for the modern day customer experience, not just in the consumer world, but

Software 159
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Say Goodbye to These Conference Elements

Associations Now

It’s almost a new year, which means it’s a good time to say goodbye to things that just aren’t working anymore. For meeting planners, here are three conference elements to consider leaving behind in 2018. For the past few years, I’ve focused my end-of-year blog post on what issues meeting planners should keep in mind or trends they should consider implementing as they go about the next 365 days.

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Putting the Member at the Heart of Your Association’s Activities with a Modern AMS

Nimble AMS

Many membership-based organizations are moving to enterprise customer relationship management (CRM) platforms as the foundation for their association management software (AMS). And for good reason. It’s an approach that puts members at the center of an association’s activities. Just consider this: According to the research firm Forrester, CRM is about supporting “the key activities of targeting, acquiring, retaining, understanding and collaborating with customers”.

Class 60
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Coalition Files Amicus Brief Supporting Association Health Plan Rule

Associations Now

A coalition of associations, including ASAE, is supporting the government’s request that a court dismiss a lawsuit challenging Labor Department regulations for association health plans. ASAE and the Coalition to Protect and Promote Association Health Plans filed an amicus brief in federal court Wednesday supporting the Department of Labor’s authority to issue its final AHP regulations last summer.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Twas the Day Before Holidays

Association Adviser

Twas the day before holidays, when all through the hall, Not an inbox was pinging, not a phone rang with calls. Computers were shut down, cell phones powered off, In hopes of time for family, hockey and golf. The reps were busy cleaning off their desks, Looking forward to time for fun and rest. And I with my cream and two sugars I take, Had just settled down for a long coffee break.

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Happy Holidays 2018!

Smooth The Path

Thank you for reading this blog! Thank you for the questions, the replies, the kind words, the tweets, and posts. Thank you for hiring me as a speaker and researcher. Thank you for helping me learn more about member engagement every day, I appreciate sharing that knowledge with you. Happy holidays. See you in 2019! The post Happy Holidays 2018! appeared first on Smooth The Path.

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Conference Circuit: Linguistic Society of America

Associations Now

Rundown Attendees: 1,000 plus. Research poster presentations: 225. Concurrent sessions: 36. The Linguistic Society of America’ s 2019 Annual Meeting begins January 3 in New York City. Attendance is expected to top 1,000. More than 1,000 linguistic scholars and students are headed to the Big Apple in the new year to discuss cutting-edge research focused on the scientific study of language, get to know colleagues, and honor leaders in the field.

America 61
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Happy Holidays!

GrowthZone

Wishing you a cheerful holiday and a fresh and bright New Year! The post Happy Holidays! appeared first on GrowthZone.

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Book: Simple Acts to Change the World

Beth Kanter

Note from Beth: As we head into the holiday season and year-end giving, I invited Amy Neumann to share some thoughts about giving and her new book, “ Simple Acts to Change the World.” Guest Post: Giving the Gift of Giving by Amy Neumann. “Nothing else in life is such a maker of joy and cheer as the privilege of doing good.” — James Russell Miller.

Project 55
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Know Your Audience Before You Speak

Effective Database

This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, a staff meeting, or a speech to a large group, you need to know your audience. Never assume that who you’re speaking with is “just like everyone else.” This means you should know something about them, and you should know why you’re speaking with them (e.g., is this a sales call, a pitch for a new program, just general edification?).

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Santa Associations: Yes, Virginia, They Exist, and They Aren’t Always Pretty

Associations Now

$ 30 The median hourly pay for a mall Santa, according to PayScale statistics reported by CNBC. The piece notes that “freelance” Santas can make even more. “There are guys getting $500 an hour,” explained Santa booking agency operator Dan Greenleaf, who also serves as president of the New England Santa Society. (That should help cover the costs of operations on the North Pole.).

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Lean Startup for Associations Part 2: Problem Solving!

Association Success

This second part of the Lean series walks you through ACE’s Lean problem solving process. Part One of this series introduced Peter Dudka to the ACE conversation, and looked at the basics of Lean Startup methods and tactics. The question remained: how do we apply these concepts in a real-life challenge facing associations? Back to the ACE meeting: Peter sketches out a possible path.