GrowthZone

MAY 31, 2017

A Guest Blog by Elizabeth Weaver Engel. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. And the yet-to-be-named generation coming up behind them is even more so. We are also aware of the expanding number of studies showing that increased diversity and authentic inclusion produce more innovation, better decision-making, faster and more creative problem-solving

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America Case Study millennials Leadership 113

Smooth The Path

MAY 31, 2017

Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. They are trying their hardest to give you thoughtful, useful feedback. They are well intentioned, and even though it is difficult, they are giving feedback because they want the offering to be even better. Or. You can listen to criticism from a stakeholder who is not a friend.

Products 83

Products Member Insights Member Experience Innovation 83

Aptify

MAY 31, 2017

After documenting requirements and reviewing vendor proposals, your association is ready to evaluate the database management software solutions and vendors that made the final cut. Since you’re the sole IT professional in the room, your colleagues naturally look to you for guidance. No worries, we’ve got your back. Here is a list of factors to consider and questions to ask when evaluating database management software.

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Software Proposal Review 77

Associations Now

MAY 31, 2017

As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues. Collaboration within the association community is certainly a good thing, but sometimes it helps to get outside your bubble. So here’s my bubble-bursting challenge, especially if your job is membership: Get to know a journalist.

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United States Project Content Strategy 84

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Beth Kanter

MAY 31, 2017

My colleague Brian Reich has just published a new book, The Imagination Gap. I’ve known Brian for over ten years and he is a brilliant strategist for executive leaders and global brands – nonprofits, startups, and political organizations. He has done a lot of work recently in innovation processes , especially to solve big social change issues.

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Review Innovation Process Content 37

Associations Now

MAY 31, 2017

A new report from Airlines Reporting Corporation makes the case that more flexible travel programs can pay for themselves by ensuring road warriors are happier with their jobs. Programs that aren’t flexible, on the other hand, could be pushing employees out the door. Could a heavy focus on the bottom line turn corporate travel into a chore? That’s a big concern highlighted in a new report from Airlines Reporting Corporation (ARC), along with American Express Global Business Travel an

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Cost Report Survey Products 67

Associations Now

MAY 31, 2017

The International Air Transport Association is taking a training process that is difficult to carry out at the airport and placing it inside a virtual reality headset. Is the future of continuing education moving toward virtual reality for many associations? Maybe, maybe not, but one fledgling experiment from the airline industry provides an interesting proof of concept.

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Tools Press Release Video Course 65

Associations Now

MAY 31, 2017

Balancing your revenue needs against what sponsors are willing to pay can be complicated. Find out how to make both sides happy. Also: Why Instagram triumphs over Snapchat when it comes to marketing dollars. Working with sponsors is a big part of the event industry, but figuring out how much to charge them can get complicated. There are a lot of different components to sponsorship, including social media mentions, logo placements, or speakers—the monetary value of which all depends on a particul

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Revenue Price Social Media Marketing 53