Tue.Jul 18, 2017

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YM Careers customers see traffic lift from Google for Jobs.

YourMembership

As the juggernaut in consumer search, Google’s new focus on helping connect job seekers and employers carries with it the weight of tremendous scale. Working with Google, YourMembership (YM) has quickly ensured jobs posted to the career centers of our nearly 3,000 YM Careers customers are indexed and now discoverable in Google for Jobs. This. The post YM Careers customers see traffic lift from Google for Jobs. appeared first on YourMembership.

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How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Mentors are a vital part of any industry. Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Online mentoring programs have taken the traditional brick-and-mortal experience to a new level, providing anytime, anywhere access to expertise, insights, and perspective that enhance job performance and outcomes.

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10 Secrets of Online Course Design from Award-Winning MOOCs

WBT Systems

If you want to see engaging, transformative online course design in action, add a little poetry to your life. An online Coursera course, Modern American Poetry , aka ModPo, is one of the 50 most popular MOOCs of all time. It’s taught by Professor Al Filreis of the University of Pennsylvania who received Coursera’s 2016 Transformation Award for helping 140,000 students transform their lives.

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YM Careers customers see traffic lift from Google for Jobs.

YourMembership

As the juggernaut in consumer search, Google’s new focus on helping connect job seekers and employers carries with it the weight of tremendous scale. Working with Google, YourMembership (YM) has quickly ensured jobs posted to the career centers of our nearly 3,000 YM Careers customers are indexed and now discoverable in Google for Jobs. This. The post YM Careers customers see traffic lift from Google for Jobs. appeared first on YourMembership.

Software 150
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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The Secret Value of Conferences

Smooth The Path

Why do people go to conferences even though online learning and books are a better deal? You might say for the networking. Because of relationships. For the experience. For fun. These are all reasons to go to a conference rather than buy a book or take an online class. But sometimes members do not feel like they can network. And sometimes they do not want to network.

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Inbound Marketing Captures Prospects’ Attention

GrowthZone

Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. Marketers created campaigns that were specifically designed to interrupt you from what you were doing so they could get you to listen to them.

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How Can We Harness the Power of Crowdsourcing?

Association Success

We know there are insights to be found everywhere - and we want to find them! The concept of crowdsourcing has rightfully increased in popularity in recent years, proving that there truly is strength in numbers. From reporting traffic jams in real time , to finding climate change solutions , society is learning that the input of many has the potential to be far more powerful than the authority of few.

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Technical Standards: The Hard Part of Making Everyone Happy

Associations Now

A recent controversy involving the group that sets the rules of the road for the web is a great reminder of how challenging standards-making really is, even if your standards are the ones everyone is using. Standards have a way of bleeding into parts of life that you might not give a second thought to, as a consumer. Case in point: Watching a show on Netflix is a pretty satisfying ritual, isn’t it?

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Does Your Nonprofit Suffer from Fire Drill Culture?

Beth Kanter

Flickr Photo by Gavin St. Ours. Last week, I was honored to do several workshops hosted by the Fund for Santa Barbara on how nonprofits can link a culture of well being to outcomes based on my book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. The workshop includes a facilitated process based on the “ World Cafe ” method where participants work in small groups to discuss the challenges in the workplace and how to address them.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Tuesday Buzz: Leadership Styles That Don’t Work

Associations Now

These leadership styles are only going to make your job more difficult. Also: Tips for running a more productive virtual meeting. No one can reasonably say that one leadership style works for all associations. But there are a few leadership characteristics that won’t help you achieve your goals and will make your employees unhappy. Take the unrealistically optimistic leader, for instance.

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Science News Site Tries Out a Metered Paywall—Minus the Payments

Associations Now

Science magazine, the popular publication of the American Association for the Advancement of Science, is taking steps toward a metered paywall for its news site. But the experiment will ask for demographic data from its users at first, not cash. Slowly but surely, the metered paywall—generally associated with the newspaper world —is making inroads in the association space.

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Shopping Center Group Helps Members Navigate Industry Disruption

Associations Now

As the retail and shopping mall landscape shifts, the International Council of Shopping Centers is optimistic about the industry’s future and is ensuring members are ready to adapt to changing expectations. With a number of big name retailers shuttering stores and Credit Suisse predicting 25 percent of malls will close by 2022 , there are questions whether shopping centers are becoming a thing of the past.