Associations Now

JANUARY 2, 2019

A classroom-style lecture limits meeting engagement. Instead, make events more social. Also: four types of emails to send in 2019. Many people go to meetings to learn, and many event agendas are heavy on expert-led lectures. It’s a tried-and-true learning format, sure, but speakers talking at guests doesn’t allow attendees to engage with your meeting content.

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Membership Marketing

JANUARY 2, 2019

When we asked association staff what are the most significant data challenges that they face, 48% of respondents told us that “Inadequate membership dashboard and reporting tools” represented a top problem. Yet, perhaps there is no more important step that you can take to improve your membership program this year than establishing a clear and consistent dashboard to keep track of your association’s recruitment, new member conversion, and renewal efforts.

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Higher Logic

JANUARY 2, 2019

How can we better engage our customers? How can marketing and sales teams work more efficiently ? How can we produce more qualified leads? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

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Associations Now

JANUARY 2, 2019

When organizations don’t focus on wellbeing, they’ll often see that their employees are exhibiting signs of burnout. Here are few tips for preventing it. Employee burnout is like an ebbing fire, according to Jodi Whiteman, codirector of professional development and workforce innovations at Zero to Three. “We all come usually to our jobs with this intense feeling of excitement,” she said.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Adviser

JANUARY 2, 2019

Starting or growing a career management site doesn’t have to be intimidating. If associations are the primary resource for industry professionals to develop their skills in their chosen profession, then it’s only logical that the association should be the first place they think of for career management and new opportunities. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large

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Idea Architects

JANUARY 2, 2019

I t is easy to f orget abo u t the importance of feedback in the moment. Perhaps nowhere is this as useful as when you have made a tentative decision and are seeking confirmation that it is the right one … as I was once while driving to a retreat center outside of New Orleans. Even for a seasoned traveler like myself, driving to new destinations is a bit unsettling, particularly ones located somewhat off the beaten path.

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Velvet Chainsaw

JANUARY 2, 2019

It’s a common, well-accepted, well-worn and overused term: the New Normal. It’s also stealthily deceptive and destructive. It’s critical that successful leaders understand that linear thinking is just an exit ramp in a world of exponential change. Many of today’s leaders, especially association board of directors and CEOs, think that the new normal will eventually stabilize.

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Leadership Team Process Tips 58

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! We took strides toward adopting new technology, honing best practices, and exploring new innovations to improve our clients’ member experiences – and had fun while doing it! Together with our team of staff, client partners, association volunteers, vendors and business partners, we continued to grow, tackle new challenges, and set the bar high for what we will do in 2019

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Associations Now

JANUARY 2, 2019

A number of national parks have suffered severe declines in service—and have faced closures—as a result of the ongoing partial shutdown of the federal government. Associations have offered both financial assistance and advocacy support amid the shutdown. The partial government shutdown, which has been ongoing for nearly two weeks during a largely quiet holiday season, nonetheless had some sharp effects on one part of the government that usually thrives during downtime—the National Park System.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Robert Skrob

JANUARY 2, 2019

Happy New Year! We have the blessing of a fresh start — a new set of months to create magic, connection and joy. Thank you for inviting me to be a small part of your day. Thousands of books have been written about having a great marriage, and there are certainly hundreds of books that purport to reveal the secrets of employer-employee relationship success.

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