Higher Logic

MAY 4, 2016

Engagement is a big word these days -- we want everyone in our community to be “engaged.”. We want them to engage with each other, and engage with our organizations. The more engagement, the merrier everyone will be. This is where so many community builders measure value and a return on investment -- if people are logging into the community, talking to each other, creating content and contributing, that’s a sign they’re satisfied with their membership and see community as an important asset.

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Member Engagement Recruiting Recruitment Content 120

Associations Now

MAY 4, 2016

With the Every Student Succeeds Act underlining in federal law the value of music education for the first time, the National Association for Music Education is on an upswing—and to take advantage of the renewed interest in the subject, the group is boosting its educational resources for new members. With a new law giving fresh attention to the role of teaching music in schools, the National Association for Music Education (NAfME) is using its recent legislative victory to attract new members.

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GlowGlobally

MAY 4, 2016

Sector Opportunities. The prosperity and progress of people dwelling beside the Mediterranean Sea and the Gulf of Arabia have been intertwined for more than 6,000 years. Through the centuries, trade and the presence of global powers have created a vast cultural and economic melting pot. Today, a shared heritage underpins massive flows of goods, investment and people.

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Associations Now

MAY 4, 2016

Reflecting on this week’s World Press Freedom Day, media groups around the globe are asking the United Nations to take steps to further protect and speak up for correspondents. And one group is determined to keep the work and memory of slain journalist James Foley alive. At a time when journalists are facing the risk of arrest for doing their jobs, both globally and domestically , the value of World Press Freedom Day, which takes place annually on May 3, is all the more evident.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. And sometimes one of the most valuable benefits that can be uniquely supplied by a membership organization is research conducted with or on the behalf of your members. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession. · Member Polling Research – Gath

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Sample Recruiting Recruitment Discount 57

Achieve

MAY 4, 2016

Editorial Note: The following blog is based on themes from Derrick Feldmann’s new book, Social Movements for Good. , and first appeared on. Philantopic. . Here’s a situation: A few hundred people, maybe more, start acting like they care about what you do, decide to follow you on social media, and/or sign up for your email list. But when it comes to needing them to actually take action for your cause, they pretty much disappear.

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Social Media Newsletter Cost Marketing 52

Associations Now

MAY 4, 2016

A recent campaign by the trade group Made in NYC is seen as a model for other organizations looking to attract businesses—and favorable zoning rules. Big manufacturing groups cast a long shadow when it comes to lobbying and promoting their hefty role in the American economy. But with the rise of maker culture, artisanal crafts, and locavores across the country, small, city-based manufacturing associations have been flexing their muscle too, arguing that you don’t need a large plant in the

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Velvet Chainsaw

MAY 4, 2016

As a conference organizer you have the amazing opportunity to create some noble and transformative meeting mojo! We just need the right thinking tools to do conferences better. We have to reframe our lens, filters and thinking so that we can propel our customers into the future advantageously. We have to move beyond gathering and reviewing our surface stats from the past.

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Associations Now

MAY 4, 2016

Featuring two impressive role models, much to learn from this franchise, there is. Plus: Leaders don’t need mind control to motivate their teams. Not so long ago, in our very own galaxy, George Lucas and his team created what would grow to become one of the most beloved movie franchises in history. Today, May the 4th, fans take part in Star Wars Day.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Wild Apricot

MAY 4, 2016

Because we host a webinar every single month, we've tested out dozens of reminder emails to maximize registrations. This is our best strategy, which has increased registrants over 200%.

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