April, 2018

Membership Sales Is About More Than Just Increasing Membership Numbers

Eric Lanke

We focus a lot on membership sales in my association. This year perhaps more than at any time in recent memory because we have identified increasing our membership numbers as our Wildly Important Goal for the year.

Association Email is Dying

Smooth The Path

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. But email is in trouble! I am not going to address deliverability (although that is a problem).

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen.

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Looking to Replace Your Sales Team? You Should take a Second Look - Moery Company

Moery Company

I’ve been around a lot of execs these last few weeks and some of those folks are looking to make major changes to the sales structure in their organizations. Before taking action, I hope associations consider we are virtually at full employment.

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A High Performing Lifestyle for Professionals On The Go

Aaron Wolowiec

Why is it so hard for people to connect the dots between health and performance? Isn’t it obvious? If we live better, won’t our life be better in every way? Our work life, home life, relationships, family, etc


The Passive Experienced Member

Spark Consulting

The MCI Group recently released the American Engagement Index 2017 (the link takes you to a page where you can enter your contact information to get your own copy, and you really should).

5 ways to grab your association members’ attention.

YourMembership Blog

It’s a challenge in today’s busy, tech-fueled world to cut through the noise of your members’ daily lives and grab their attention. So, how do you do it? Your members are no different from you and me. They also expect convenience and personalization in just about everything they do. Show them you understand their rising. The post 5 ways to grab your association members’ attention. appeared first on YourMembership. Membership & Marketing Member Retention

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4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine.

Organized Chaos - Moery Company

Moery Company

Everyone has their idea of organization. What it looks like and how it feels. There are a ton of tools available – apps, websites, planners, calendars, etc.…. all are designed to keep you organized. The hard part is figuring out which one works best for you.

Voices and Views: April

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you

The Passive Experienced Member

Thanks For Playing

The MCI Group recently released the American Engagement Index 2017 (the link takes you to a page where you can enter your contact information to get your own copy, and you really should).

Don’t Attend the Old School of Strategic Planning

World Class Boards

Strategic planning is a standard exercise at many, if not most, associations/nonprofit organizations. So much so that many smart people mindlessly use it as a prescription for all organizational ills: “Having problems, eh? Do you have a strategic plan?

Step Four: Discussing the Strategic Implications, Part 2

Eric Lanke

Two weeks ago, in Step Four: Discussing the Strategic Implications , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our most recently completed Board meeting.

Customers Buy Experiences, Not Products

Higher Logic

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales. That strategy no longer works. Sales are becoming less and less dependent on products and services.

How to Get Those Prospects to “Act Now” - Moery Company

Moery Company

Creating a true “sense of urgency” can be one of the biggest challenges you face in the sales process. If a prospect doesn’t see the ticking time bomb early on, your chance of closing that sale quickly decreases.

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Gardian of the Month: Karel Wagner

Aaron Wolowiec

The Gardian of the Month is Karel Wagner, Instructional Design Learning Consultant at Prime Therapeutics


Growth Strategies from Top Fundraisers Q&A

Spark Consulting

In my last post , I shared the link to the webinar my Steal Like a Fundraiser co-author Sohini Baliga and I presented for Wild Apricot on March 21.

Transforming a Challenging Board/Staff Relationship

World Class Boards

Challenges in board/staff relationship generally arise from three types of board engagement: disengaged, over-engaged, or engaged in the wrong way. Let’s look at each area, then explore key strategies for overcoming the challenges presented. Disengaged.

8 ways to rekindle your relationship with association members.

YourMembership Blog

Have you ever been excited about the premiere of a new TV show that you had to watch it, because the promos were just oh-so-compelling? But, while the first episodes were great, by episode four, you start to lose interest and move on to the next Netflix recommendation. Then a few seasons pass, and you hear from your family and friends it’s still a must-watch. Do you give it another chance and reinvest hours getting caught up? Or, do you remain.

Marketing Matching Gifts: 4 Strategies to Boost Your Nonprofit’s Fundraising

Higher Logic

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity. Companies with a matching gift program will match part or all their employees’ charitable contributions. And they’re more common than you think. Chances are your organization has already missed out on some of these extra funds!

Why Associations Should be in the Podcasting Game - Moery Company

Moery Company

It’s no secret I’m a HUGE fan of the podcast. I’ve been hosting my own – the Association Playbook for more than 2 years now and recently launched a service for organizations to launch their own.

Bright Idea: Equity in discussion

Aaron Wolowiec

At events, panel discussions are meant to educate and offer various perspectives. Diversity is important in fostering a comfortable learning environment, especially for women

The Top 3 Things Holding Your Workplace Culture Back

Jamie Notter

Awesome cultures seem to be the exception, not the rule. That means most of us are on the outside, looking in—wishing that we had an awesome culture like Zappos, Netflix, or the organization next door that keeps making the “best places to work” list.

Lead from the Widest Circle First

World Class Boards

I am going out on a limb, as I’m delving into a leadership topic that, outside of religious or spiritually-centered leadership, is generally avoided: namely, love.

5 membership management software metrics to constantly review.

YourMembership Blog

How often are you looking at your membership management metrics? At my last association, we looked at metrics every day. We even had a visualization room where anyone in the organization can visibly see how we were trending. It enabled the entire staff to start thinking how their individual job impacted our outcomes. You may. The post 5 membership management software metrics to constantly review. appeared first on YourMembership. Membership & Marketing Member Retention Data Management

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties?

JP Moery’s Association Playbook – Episode 134: Customizing Membership and Sponsorship Sales, with Jordan Weiss - Moery Company

Moery Company

Host JP Moery welcomes to the show for the first time – Moery Biz Dev Manager, Jordan Weiss. A specialist at revamping association legacy programs, Jordan has developed a customized approach for two very distinct client groups – membership and sponsorship sales.


The Ultimate Guide to Trade Show Marketing

Aaron Wolowiec

This Ultimate Guide to Trade Show Marketing will take you through the entire strategizing, planning and execution processes for your upcoming trade show to ensure you’re fully prepared for trade show marketing success

48 Free Nonprofit Webinars for May 2018

Wild Apricot Blog

Every month I compile the internet's biggest list of free nonprofit webinars. Here are all the webinars for May 2018


Carrying Strategy from the Boardroom to the Receptionist’s Desk

World Class Boards

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda).

6 tactics to boost your social media reach among members.

YourMembership Blog

How many times have you scrolled through your social media feeds today? Here’s an astonishing statistic to give insight on how much time you might be spending on them every day: The average person will spend more than five years of his or her life using social media. Considering how much time you might be spending on your mobile device checking your social media, it’s worth incorporating social. The post 6 tactics to boost your social media reach among members. appeared first on YourMembership.

The Importance of an Innovation Strategy in your Culture

Jamie Notter

I led a great session in Wichita, Kansas this week with some really smart healthcare professionals.

JP Moery’s Association Playbook – Episode 135: How Quality Data is Driving the Sales Process, with Kerry Doyle - Moery Company

Moery Company

Data is key to developing winning sales strategies and this week’s guest is The Moery Company “data” expert – Salesforce Manager, Kerry Doyle.

LinkedIn: Workplace learning is on the rise

Aaron Wolowiec

LinkedIn contends the short shelf life of soft skills coupled with a tightening labor market has created a skills gap. As such, talent development leaders recognize the importance of employee learning and are increasingly planning opportunities to foster employee growth

The Nonprofit Book We’ve Been Waiting Four Years To Read Is Finally Here: New Power

Beth Kanter's Blog

Back in November, 2014, Henry Timms and Jeremy Heimans published an article about “New Power” in the Harvard Business Review that caught my eye.

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Five Tips for Motivating Physician Learners

Web Courseworks Associations

As consultants and providers of learning technology to organizations that do CME (continuing medical education) and GME (graduate medical education), we’re often faced with this question: why is it so hard to get physicians to pay attention to (a given client’s) learning?

6 tips to enhance the new member onboarding experience.

YourMembership Blog

When professionals join your membership organization or start a new job, the onboarding process plays a critical role in keeping them engaged right from the beginning. It’s an opportunity for you to highlight what you offer new members, enabling them to be successful in their professions. This gets them excited, and, hopefully, inspires them to take an active role in your organization.

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