April, 2018

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Membership Sales Is About More Than Just Increasing Membership Numbers

Eric Lanke

We focus a lot on membership sales in my association. This year perhaps more than at any time in recent memory because we have identified increasing our membership numbers as our Wildly Important Goal for the year. In true 4DX fashion, we're trying to engage the whole organization in a concentrated effort on identifying membership leads and recruiting them in as members.

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Association Email is Dying

Smooth The Path

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. But email is in trouble! I am not going to address deliverability (although that is a problem). We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).

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Looking for Chapter Software? 7,000 Associations Use Wild Apricot

Wild Apricot

Wild Apricot is the easiest way to manage your chapters and your membership. Find out what features make us the #1 option for chapters.

Software 337
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5 ways to grab your association members’ attention.

YourMembership

It’s a challenge in today’s busy, tech-fueled world to cut through the noise of your members’ daily lives and grab their attention. So, how do you do it? Your members are no different from you and me. They also expect convenience and personalization in just about everything they do. Show them you understand their rising. The post 5 ways to grab your association members’ attention. appeared first on YourMembership.

Marketing 236
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Dont Waste Another Minute Drafting Board Resolutions

Drafting board resolutions should not be draining your leadership’s time. This can impact both the flow of discussions and your overall decision-making. A board resolution is an important compliance document that records the votes and decisions on specific actions. Learn how you can get started with your board resolution by downloading our free template.

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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen. But there’s still one piece of software you may not be using at full capacity: your volunteer management platform. Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks.

Tools 225

More Trending

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The Passive Experienced Member

Spark Consulting

The MCI Group recently released the American Engagement Index 2017 (the link takes you to a page where you can enter your contact information to get your own copy, and you really should). There’s lots of interesting information in there, but one thing jumped out at me (and Associations Now ‘s Tim Ebner), in part because I’ve seen this issue in many of my clients: disengaged (or, using Tim’s term, “passive” ) experienced members.

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How to Present a Business Case for a New LMS

WBT Systems

Do you ever daydream about having a new learning platform? Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. Now, it’s time to learn how to present a business case for a new LMS to your board, CEO, or other decision-makers.

LMS 166
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48 Free Nonprofit Webinars for May 2018

Wild Apricot

Every month I compile the internet's biggest list of free nonprofit webinars. Here are all the webinars for May 2018.

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8 ways to rekindle your relationship with association members.

YourMembership

Have you ever been excited about the premiere of a new TV show that you had to watch it, because the promos were just oh-so-compelling? But, while the first episodes were great, by episode four, you start to lose interest and move on to the next Netflix recommendation. Then a few seasons pass, and you hear from your family and friends it’s still a must-watch.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine. However, more than once I’ve lusted after the latest tech toy, only to get home and let it die of loneliness in a drawer or on a shelf somewhere, because I couldn’t immediately figure it out on my own and gave up.

Marketing 197
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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

Your LMS is ready to launch. What’s next? Congratulations! You did it. You’ve finished the initial implementation of your LMS and are ready to go live. Now what? It’s time to announce your new learning platform and create some excitement while inviting your learners to check it out! Is your LMS is already live? Tweak these ideas to remind your learners what’s available to them.

LMS 177
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Don’t Attend the Old School of Strategic Planning

World Class Boards

Strategic planning is a standard exercise at many, if not most, associations/nonprofit organizations. So much so that many smart people mindlessly use it as a prescription for all organizational ills: “Having problems, eh? Do you have a strategic plan? If you do, when was the last time you looked at it?” — as if the only reason why an organization is struggling is because it doesn’t have a strategic plan or isn’t using it.

Committee 185
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How to Prepare a Business Case for a New LMS

WBT Systems

Do you feel like giving your learning platform a heave-ho out the door? But you can’t, not yet anyways. As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. But, let’s face it, your current LMS is holding you back. Maybe it wasn’t designed for associations in the first place. Or, it doesn’t have the functionality to allow your online learning business to grow.

LMS 161
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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Nonprofit Experts Elizabeth Engel and Sohini Baliga Tackle Your Tough Questions on Growth, Fundraising and More

Wild Apricot

Last month, experts Elizabeth Engel and Sohini Baliga presented a free webinar titled, "Steal These Ideas: 3 Growth Strategies From Top Fundraisers." Unfortunately we ran out of time during the Q&A period, but luckily Elizabeth and Sohini wrote down all the extra questions. Here are their answers.

Strategy 284
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5 membership management software metrics to constantly review.

YourMembership

How often are you looking at your membership management metrics? At my last association, we looked at metrics every day. We even had a visualization room where anyone in the organization can visibly see how we were trending. It enabled the entire staff to start thinking how their individual job impacted our outcomes. You may. The post 5 membership management software metrics to constantly review. appeared first on YourMembership.

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Marketing Matching Gifts: 4 Strategies to Boost Your Nonprofit’s Fundraising

Higher Logic

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity. Companies with a matching gift program will match part or all their employees’ charitable contributions. And they’re more common than you think. Chances are your organization has already missed out on some of these extra funds!

Marketing 189
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Growth Strategies from Top Fundraisers Q&A

Spark Consulting

In my last post , I shared the link to the webinar my Steal Like a Fundraiser co-author Sohini Baliga and I presented for Wild Apricot on March 21. Sohini and I got to as many questions as we could at the end the webinar, but as usual, we missed a few, so we’re answering them below: How can wildlife conservation related organizations tap into millenials if we are asking them to be a hero for another species?

Strategy 150
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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A High Performing Lifestyle for Professionals On The Go

Aaron Wolowiec

Why is it so hard for people to connect the dots between health and performance? Isn’t it obvious? If we live better, won’t our life be better in every way? Our work life, home life, relationships, family, etc.?

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10 Benefits of Outsourcing Instructional Design for eLearning Programs

WBT Systems

Everyone knows “the way we’ve always done it” is not usually the best way to move forward. Yet, many associations continue to have staff and volunteer subject matter experts (SMEs) design and develop online learning programs because that’s been the default mode of operation. To provide a more engaging and effective learning experience for your online students, consider outsourcing instructional design.

LMS 155
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This is the Easiest Membership Card Template: Upload Contacts & Complete in 3 Minutes

Wild Apricot

Everyone has a smartphone these days. That’s why many clubs and associations are switching from paper-printed membership cards (which are a big waste!) to digital membership cards.

Process 245
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6 tactics to boost your social media reach among members.

YourMembership

How many times have you scrolled through your social media feeds today? Here’s an astonishing statistic to give insight on how much time you might be spending on them every day: The average person will spend more than five years of his or her life using social media. Considering how much time you might be spending on your mobile device checking your social media, it’s worth incorporating social.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Customers Buy Experiences, Not Products

Higher Logic

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales. That strategy no longer works. Sales are becoming less and less dependent on products and services. Instead, consumers are turning their attention to the buying experience and how they feel about your company after they become customers.

Products 185
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Interview with an Expert: Bill Mott – Event Technology, Freeman Company

Blue Sky eLearn

Bill Mott has 11 years of experience in the virtual events space, bringing with him a wealth of knowledge. 1. How did you become involved with virtual events? I was hired in 2007 by Freeman as a digital media specialist in a brand-new department that focused on content capture and posting the materials online. It was all very new and primitive by today’s standards.

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Voices and Views: April

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Industry 150
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Working with an Instructional Designer: How to Prepare for Success

WBT Systems

Developing a new online course with the help of an instructional designer is an exciting prospect for an association. You’re investing time and money into a relationship with an educational partner who’s skilled at designing engaging and effective learning experiences. You’ll get the best results from this partnership if you know how to best prepare for working with an instructional designer.

How To 150
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Want More Members? Leverage Engagement as an Art AND a Science

Wild Apricot

This is a guest blog post by Ben Bisbee, the presenters of our free webinar on 7 Ways to Increase Member Engagement in a Distracted World. Click here to sign up for this webinar on April 24, 2018. Art is fun. As a nonprofit, allowing yourself to direct.

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6 tips to enhance the new member onboarding experience.

YourMembership

When professionals join your membership organization or start a new job, the onboarding process plays a critical role in keeping them engaged right from the beginning. It’s an opportunity for you to highlight what you offer new members, enabling them to be successful in their professions. This gets them excited, and, hopefully, inspires them to take an active role in your organization.

Tips 210
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Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties? In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members f