Sat.Nov 18, 2017 - Fri.Nov 24, 2017

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The Complete Guide on How to Start an Association

Wild Apricot

This step-by-step guide to covers absolutely everything you need to know about how to start an association in the USA.

How To 410
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The Top Reasons You Should Be Using Microlearning

Blue Sky eLearn

If you’re in the elearning industry, there is a pretty good chance you’ve heard the buzzword ‘microlearning’. Perhaps you’ve already started implementing microlearning into your overall elearning program. If you have not, or are still on the fence about starting to use microlearning at all, here are some of the top reasons to start! Reinforce or supplement formal training.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

Marketing 198
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Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

If you ever hiked up a mountain without the help of a trail, you know how frustrating and, sometimes, dangerous it can be. You might head off along a ridge in the wrong direction or end up at the bottom of cliff with no way up. A well-marked trail helps hikers get up a mountain efficiently and safely—and well-marked learning pathways helps learners achieve professional goals efficiently too.

How To 175
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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11 Time Tracking Software Tools Nonprofits Swear By

Wild Apricot

If you're looking for a better way to fill out time sheets, here are 11 easy-to-use (and free) time tracking software tools that can completely automate the process for you.

Software 222

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Association Brain Food Weekly: 11.24.17

Reid All About it

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there. Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic?

Chicago 150
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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” The answer is not obvious. For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. (Don’t get distracted by: “But I contacted 100 people, so I only spent $10 per person.” No, you didn’t. 95 of those people didn’t join.).

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80% Is Good Enough

Eric Lanke

I used to blog a lot about innovation in the association environment. I used to think a lot about the subject, I helped write a white paper on the subject, helped launch a regional conference focused on it, and have tried to move my association on to a more innovative footing. All that attention and all those experiments were reflected in the posts put up on this blog.

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Fostering a Culture of Innovation (Webinar)

Jamie Notter

Don't miss this upcoming webinar , featuring me and Dan Stark from Nimble User/Community Brands, to be held on Tuesday, December 5, at 1:00pm eastern time. Dan is super smart and has experience both on the technology side AND on the association staff side, so this promises to be an interesting conversation about how to bring more innovation to the cultures of associations.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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9 (little) Things to Be Thankful for at Work

GrowthZone

Imagine your work-life without these (shudder)…. Control-Z – for real. Email – what did we without it? Payday – enough said. Chairs with wheels – right? Heat and A/C – even if it’s never the right temperature. Small wins – being able to check something simple off a to-do list. Cool coworkers – how awful would it be without them? Fresh coffee – or any coffee, really.

Cost 104
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Gratitude, Happiness, and Improvement

Smooth The Path

Did you ever feel like you should be happier than you were? I felt like that. My life was good and yet the slog of bill paying, dish washing, and all the other administrative tasks that make our lives work got me down. But I kept thinking, “this is the good life, shouldn’t I be enjoying it more?” Soon I started hearing more about the benefits of having a gratitude practice.

Portland 100
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Back to Basics: Membership Models

Association Success

The foundations of an association shape the member experience. Associations exist for their membership. Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. The question of how to build the best membership structure for an association can be daunting, as it suggests an overhaul of how we do things from the ground up.

Price 76
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Write the Perfect Email to Launch your Membership Website

SilkStart

At SilkStart, we help associations launch brand-new membership websites that facilitate growth, promote engagement, and increase member satisfaction. In this blog post, we’ve brought together our best tips for creating a successful launch email to officially invite members to your new website. Write for the member: For members to take interest in your new website, they need to understand what you’re offering, and how it benefits them directly.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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New article posted: Understanding Queries

Effective Database

When I work with my clients on any issues related to data management, whether it’s selecting a new AMS, or just making the current system more effective for the association, one of the most common complaints I hear is something along the lines of: “Our querying/reporting is all messed up” or “Our queries/reports are wrong” or “Our queries/reports don’t work correctly.”.

Course 40
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Energy + Motion = Intention: Set Your Holiday Intention Now

Holly Duckworth

Mindfulness grows as you practice in little bits each day. Just like a bodybuilder doesn’t become lean and muscular in one session, a mindful leader must continue to work on the seven practices we’re introducing in this series. This week, as you keep practicing your centering breath and belief work, we will add a new practice: intention. Intention is becoming clear about what you energetically desire to have happen.

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Lean Methodology: Before and After

Association Success

How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. It was a lightbulb moment to see thoughts that had been percolating in my head over the years be articulated in such a way. Since then, I’ve been implementing the methodology with my team at the National Council of Architectural Registration Boards (NCARB) where I work as Chief Information and Innovation Officer, leading the modernization of the organization throu

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Can Only the C-Suite Lead Change?

Association Success

Effecting change is within everyone’s reach. Call me optimistic, but I believe in the power of one. Inside each of us is the ability to influence, motivate and lead. While there are many factors at play - which Lauren LeMunyan, Brian Calvary and I discuss in our SURGE session - if you want to be a change agent, you can be, no matter what your formal role at your association may be.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more