Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Gen Z education. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Ensure your goals are reportable and measurable so you can revisit them while planning events, courses, and content.

Education 58

Education Tips LMS Learning Management System 58

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. Put non-members into a special marketing campaign.

Event Planning 150

Event Planning Marketing Discount Conference 150

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Invest in Search Engine Optimization (SEO) A report from the Search Engine Journal says that 93% of all online experiences, regardless of sector, begin with a search engine.

Industry 64

Industry Marketing Social Media New Jersey 64

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. But, while much of the focus has been on formal education and training tied to employment, the demand and supply for lifelong learning are much broader.

Marketing 52

Marketing Mooc Course Education 52

WBT Systems

FEBRUARY 28, 2017

In this post, we have collected some articles that we think will be interesting for associations, and that touch on some of the challenges and opportunities for association education programs today. Connectivity is replacing knowledge – association education must facilitate feedback, understanding and application to provide true value.

Education 150

Education Mooc Certificate LMS 150

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. This week, it reported 9.56

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. “If The fact is, not all nonmembers want to be members.

Education 60

Education Marketing Sample Certificate 60

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers.

Education 155

Education Mooc Course Revenue 155

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Host: UST Education Speaker: Dave Will, Co-Founder and CEO, PropFuel Tue 4/23 at 11 a.m. – 1 CAE credit.

Newsletter 250

Newsletter Content Social Media Education 250

Associations Now

MAY 2, 2017

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to? Is interactive content a hook that marketers can latch on to?

Content 76

Content Report Marketing eBook 76

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. These digital marketing skills are necessary for today’s high-tech environment,” according to the report.

Report 83

Report Marketing Survey Tools 83

Reid All About it

AUGUST 25, 2023

The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Membership trends.

millennials 370

millennials Survey Team Education 370

WBT Systems

MAY 22, 2018

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. Instead, you let them sample online education so they can experience it for themselves. Choosing a sample online education program. Choose a topic that fits into your educational ecosystem.

Sample 150

Sample Education Course Recruiting 150

WBT Systems

AUGUST 8, 2017

Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek. The job market is rapidly changing. They’re either patching together a mix of part-time jobs or have gone out on their own into the freelance market or gig economy. hours a day.

Education 175

Education millennials How To Discount 175

WBT Systems

JULY 3, 2018

54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. It’s a great time for job-hunting—as long as you have the skills employers need.

Marketing 150

Marketing Certificate Education Michigan 150

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.

Education 180

Education Mooc millennials Certificate 180

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Host: UST Education Speaker: Chris Rodriguez, CEO, iExcel Tue 9/26 at 2 p.m. –

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The sad state of higher education. Come to the rescue of young adults and lifelong learners.

Education 150

Education Mooc Class Maryland 150

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report.

Revenue 272

Revenue Innovation Education Tools 272

Freestone

NOVEMBER 22, 2023

Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials. Additionally, learners are relying more on their professional membership organization for professional education.

Revenue 52

Revenue Education LMS Price 52

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Join John Leh, CEO and Lead Analyst at Talented Learning as he hosts a live virtual panel featuring experts who have developed and managed profitable B2B online education programs: William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research.

Strategy 150

Strategy Marketing How To LMS 150

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Count me in.

Revenue 227

Revenue Survey Education Strategy 227

Spark Consulting

JUNE 19, 2014

This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. The education market is ripe for disruption. My top takeaways include: Although growth is slowing in other areas, mobile and tablets continue to grow at an exponential pace.

Report 150

Report Social Media Video Innovation 150

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. MemberSuite explores why new membership communities are so popular with Gen Z.

Chicago 205

Chicago Newsletter Revenue Education 205

NXUnite

MARCH 20, 2024

A robust higher education CRM can help you enhance your alumni communications with the following features: Automated personalization: By creating email or text message templates, you can set up your CRM to automatically populate messages with individual alumni names, event attendance, past donation amounts, etc. Engage alumni in fundraising.

Class 130

Class Survey Recruiting Recruitment 130

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149