Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Communications Case Study Tools 136

Associations Now

MARCH 1, 2019

A new report from Return Path makes the case that email subscriber disengagement can be a sign that your messages could be soon to hit the spam folder. If you’re sending a lot of emails, you already know that the spam folder is not the place you want to be. So what’s an email marketer to do, anyway? The solution?

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MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

Marketing 52

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Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Niche conferences. Host: Socio.

San Jose 369

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Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses.

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Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo. Ted Gioia ) Good eats Skip down to the list of free educational events if you prefer takeout. William Penn Chapter events.

Strategy 195

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Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Achieve

FEBRUARY 2, 2015

Finding the right software doesn’t have to be as terrible or daunting as you think, and luckily there are a few easy rules that you can follow to make sure you are adopting one that meets your organization’s needs and also has the functionality that will help you grow your marketing reach. If yours does not, get rid of it. Go mobile.

Email Marketing 52

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Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Special membership tier or education subscription.

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Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip : Education paves the way to understanding. 10 Association Communications Stats + Membership Tips.

Communications 287

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Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Quick hits.

Education 354

Education Technology Strategy Revenue 354

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Here’s more from the report: How many online videos are being produced?

Video 40

Video Report Marketing Email Marketing 40

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. During a virtual conference, attendee attention is more focused on the educational content. Here are the educational events scheduled for next week. Virtual learning strategies. Virtual networking. Intriguing.

San Diego 259

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Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Online education nimbleness. WBT Systems describes several other options for delivering online education. Here are the educational events scheduled for next week. Presenters: Harneet Singh, Director of Marketing, Preseem.

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Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Odd but tasty. Guest: Victoria Elliott.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Here are the educational events scheduled for next week. Host: American Marketing Association.

St. Louis 341

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

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Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Here are the educational events scheduled for next week.

Class 195

Class Certificate Content Committee 195

Reid All About it

JUNE 23, 2017

Learning Is a Behavior: How to Improve Educational Outcomes through Interventions. Review new research that defines the critical actions learners rely on while consuming educational content. Host: International Association for Continuing Education and Training. Presenter: Anna Toon, learning product marketing manager, Abila.

DC 153

DC Content Education Software 153

MemberClicks

SEPTEMBER 20, 2023

Medical associations are also responsible for promoting medical standards and ethics, medical education, and practice. Professional associations are responsible for education standards, exams, training, and certifications. Allows you to segment email lists by member type and launch personalized campaigns to engage members.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. AMS reports. Subscribe to Blog via Email. Email Address: Subscribe. Tue 8/10 at 11 a.m. –

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

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Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Here are the educational events scheduled for next week. Neil Pasricha, Harvard Business Review ). Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JULY 28, 2017

Look out, associations, higher education institutions are starting to realize they also need to be in the lifelong learning business. WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Stop thinking about adult education as different from anyone else’s education.

Chicago 150

Chicago Washington DC Social Media 150

Protech

APRIL 12, 2023

While this process can require a lot of effort and coordination from your team, it can be very rewarding to support your members with opportunities for education and networking. Your community of professionals and the educational opportunities you offer are what build the connections and resources that make these transformations possible.

Association Software 52

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Reid All About it

OCTOBER 5, 2018

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Here are the educational events scheduled for next week plus a few extra. Okay, was a robot.

DC 170

DC Washington Tools Certificate 170

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. After all, producing compelling content is no small feat.

Content 78

Content How To Newsletter eBook 78

GrowthZone

DECEMBER 6, 2022

We have evolved this program to make the calls strategically 90 days prior to the renewal date, while the emails are being sent halfway through their annual contract. We can track success of the program monthly through reports. ” Becky Davison VP Marketing Halifax Chamber of Commerce ChamberMaster user. Learn more.

Communications 78

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Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. With 28 countries, the European Union is one of the largest and most profitable markets in the world.

Raleigh 150

Raleigh Chicago DC Washington 150

Disciple Media

DECEMBER 6, 2023

Community platforms, like Mighty Networks, have changed the game for creators and educators looking to build a community business around their ideas and expertise. Kajabi Kajabi is renowned for its excellence in online course creation and marketing, making it a favorite among educators and digital entrepreneurs.

Course 36

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Association Adviser

FEBRUARY 6, 2019

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting.

Directory 93

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Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. Skip down to the list of free educational events if you prefer takeout. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: UST Education. Survey invite. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Reid All About it

OCTOBER 7, 2016

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Learn about the digital relationship between content, marketing and eLearning.

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Mooc Certificate DC millennials 205

MemberClicks

OCTOBER 28, 2022

You may not want all your staff in your database, but it’s a good idea to educate everyone on the power of data. When you kickstart your education with your staff, answer: Why you collect data Where it comes from How you use it (and want to use it in the future). Even if they aren’t in it now, they may be one day.

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