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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Strategy 169
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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue? AI for associations. 1 CAE credit.

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5 myths to avoid when marketing for associations

MultiBriefs

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

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Turn Your Community into a Content Marketing Engine

Higher Logic

Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. White papers.

Content 227
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Teach Your Members How to Build a Learning Habit

WBT Systems

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education.

How To 210
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Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

Simply consider the more formal education programs your association offers each year. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Program outlines/white papers.

Content 100