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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your membersengagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. And how do you know that?

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving member engagement. Sharing contact information Your member directory is, at its core, a list of members. How Do I Create a Member Directory?

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Member Engagement Strategies: A Guide for Associations

Fonteva

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

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Association Brain Food: 1.26.24

Reid All About it

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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How to create an association marketing strategy

Freestone

Personalized messaging is much more effective than a generic marketing approach. Define learner personas Creating learner personas will further help you personalize your association marketing strategy. A persona is an example of a potential learner that represents a cross-section of your target group.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. They’ve set up automated campaigns for onboarding and engagement member journeys, enabling them to acquire more members, increase renewals, and reduce member resignations.