Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Four major new surveys show challenges and obstacles facing associations.

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WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

LMS 150

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Better yet, survey your current members to ask what you could be doing better! For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m.

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Membersuite

FEBRUARY 17, 2022

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Publication subscriptions at member and non-member rates. Online summits on hot topics and legislative/regulatory changes.

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WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

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Membersuite

JULY 16, 2021

For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. You can also collect data via brief polls and surveys, member portal forms, and after renewal. For example, do you use all the demographic data you collect?

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Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Showcase Benefits of Technology.

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Achieve

DECEMBER 8, 2023

For example, potential alumni donors in their 40s are more likely to use Facebook than recent graduates of your program in their 20s, who may instead gravitate toward Instagram and TikTok. Email marketing. Ask both multiple-choice and open-ended questions about a range of topics on this survey.

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Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

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Reid All About it

JANUARY 7, 2022

If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Email marketing automation software. Should this meeting be an email? Brainstorming. Quick hits. Chris Bonney, Yoko Consulting ).

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. 2018 Membership Marketing Benchmarking Report. Did you know….

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Associations Now

APRIL 28, 2020

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

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MemberClicks

FEBRUARY 7, 2023

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. For example, perhaps some members were intrigued by your online learning program , while others decided to join to gain access to employment and networking opportunities. The second (or third) time’s the charm.

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

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Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Email open rates (36.7 percent) and click rates (16.2

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Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. For example, an ascension model works well for businesses offering progressive levels of learning or services, while a flat-rate model might be better for content-centric sites.

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ISAE

APRIL 4, 2024

Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.

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Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

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Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

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Marketing Survey Email Marketing Cost 100

Associations Now

FEBRUARY 1, 2019

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. One of the most closely watched technical studies about the email marketing space is out, and it argues that email is about to turn a big corner on the interactivity front.

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Higher Logic

JANUARY 31, 2019

This example is in the same vein as other stereotypes Kim shared at Super Forum (like Gen Z wanting to work from treehouses, or Gen X being fiercely independent to a fault). While generational hazing has been around for centuries, she was right in her diagnosis of this cultural normality – it’s time for a new approach.

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Higher Logic

JULY 19, 2018

Marketing automation has this great feature that lets you send emails to everyone based on the time they’re most likely to open that email and fulfill the call-to-action. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. This is key to avoid the trash bin!

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MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Reid All About it

JUNE 2, 2017

Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 2017 Key Performance Benchmarks: Email vs. Automation. Share an example of your organization’s most successful (unique) corporate partnership. 1 CAE credit. More info/register.

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Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). More info/register.

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Associations Now

MARCH 26, 2019

“If brands can’t improve the customer experience, they face a serious uphill battle to keep those customers and acquire necessary new ones,” Serenova said, according to Email Marketing Daily. Your organization should cover every base, because your members cover every base.

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Fonteva

MARCH 19, 2020

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. This is the first email marketing design trend on this list. Aspects of past events that have been particularly popular (or less so).

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Fonteva

DECEMBER 19, 2019

Email marketing. Here are some examples of KPIs based on where your members may be currently active: Social media platforms. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences.

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Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

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Reid All About it

JULY 16, 2021

Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. Hear preliminary insights that highlight the current state of the virtual and hybrid event industry along with some key findings in a survey that gained over 500 completions.

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Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. An email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. Host: Guru Events.

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Reid All About it

OCTOBER 5, 2018

Surveys Suck: How to Add Member Feedback Automation to Your AMS. You probably send out an annual survey to members. Positive Personal Branding: 18 Email Rules to Accelerate Results. Analyze examples of email messaging to see how etiquette rules continue to change, including subject lines and out-of-office messaging.

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MemberClicks

DECEMBER 19, 2023

For example: Clubs bring together groups based on geographic areas and/or interests. Marketing Tools : Social media and email marketing functionalities. A membership model is the plan for what value your organization will provide your members based on the fee they pay to join.

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Achieve

JANUARY 27, 2023

Once you’ve done that, send out a survey to your supporters to gauge their interest. Email marketing. When donors support your nonprofit, show your appreciation by sending personalized thank-you messages in engaging emails. This will both alert them of your recurring giving options and help them participate with ease.

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