Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

JUNE 3, 2020

Your members’ last great online experience is their new expectation. Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation. Personalized experiences created by your AMS.

How To 78

How To Member Experience Email Marketing Technology 78

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Growth – How does your current system support membership growth?

Software 72

Software How To Membership Management System 72

Aptify

NOVEMBER 5, 2020

Start by thanking new members for their membership. Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Be sure to give them instructions about how to log in and how to set up user profiles.

How To 148

How To Newsletter Examples Communications 148

Protech

APRIL 12, 2023

This software makes managing the large amounts of data your association collects simple, illuminating key member insights. From there, you can create engaging programs that focus on member experiences, growth opportunities, and enriching events and opportunities. What is an AMS platform?

Association Software 52

Association Software Software How To Certificate 52

Socious

DECEMBER 14, 2016

And neither do your members. Personalization in marketing and sales has changed irrelevant ads into helpful content. In an Accenture study , they found 56% of consumers admitted to being more inclined to patronize a retailer if it offered a personalized experience. Do you miss that? Because I don’t. Why is this?

Software 100

Software How To Tips Member Experience 100

Reid All About it

JUNE 30, 2023

Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships. Wed 7/5 at 12 p.m.

Chicago 205

Chicago Newsletter Revenue Education 205

Nimble AMS

OCTOBER 18, 2021

To deliver a great member experience, you must keep mistakes to a minimum. . Here are some common mistakes and how to avoid them using a modern association management software (AMS) system. Not personalizing member communications. . But sending targeted, personalized communications does.

Member Experience 120

Member Experience System Email Marketing Examples 120

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

MemberClicks

SEPTEMBER 27, 2023

Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. How to Get More Event Registrations Here are some strategies to help your event stand out and attract more guests. Third party and API integrations.

Tools 52

Tools Tips How To Software 52

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

Protech

MAY 9, 2023

Before the event, participants are confused about where and how to register, and staff members have to spend hours assisting them. Transactions from exhibitors, sponsors, and attendees become complicated, and staff members struggle to accurately track financial data from the conference. How can your association leverage this?

How To 52

How To Software Event Planning Membership Management 52

Disciple Media

OCTOBER 24, 2023

Here, we’ll guide you step-by-step on how to nurture such a valuable space for your business. It represents a curated experience, a space where individuals pay not just for access, but for enhanced value, exclusivity, and a sense of belonging. Continuous adaptation: An evolving USP keeps pace with changing member aspirations.

Strategy 36

Strategy Tips How To Price 36

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. 1 CAE credit. More info/register. Hosts: Novi AMS and ReviewMyAMS.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

DECEMBER 12, 2019

When you see that members are not opening the emails you are sending, try the sunny and funny framework. Related: How much email is too much email for members? How to improve email engagement at your association. Members do not have time to engage with their association.

How To 109

How To Email Marketing Member Experience Marketing 109

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. . AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved member experience. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 4, 2022

He’s not just tearing things apart; he also suggests how to improve the hiring process. Suzanna Kelley at McKinley Advisors explains how to begin aligning and sharing work across departments , taking risks together, and making faster progress toward mutual goals. Change Management: How to Seek the Path of Most Resilience.

Class 195

Class Certificate Content Committee 195

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. 4) How user-friendly and easy is it to use?

Price 52

Price Membership Management Software LMS 52

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Having grown up with technology, they are extremely familiar with how to use it. If it’s the latter, it’s time to reshape your strategy.

Communications 184

Communications millennials Tips Software 184

Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example.

Tips 156

Tips Tools System Technology 156

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

NOVEMBER 9, 2018

If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. Lunch provided. 1 CAE credit. Lunch provided.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Fri 9/10 at 4 p.m. Know Your Worth: Negotiating Salary and Benefits.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

OCTOBER 5, 2018

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. and how to get the right statistics to prevent national and chapter level members from leaving. Learn how to successfully negotiate your salary. Lunch provided. 1 CMP credit.

DC 170

DC Washington Tools Certificate 170

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. If your association doesn’t offer an online community for members, Nimble AMS may change your mind. Email Strategist Sophie Jean.

Revenue 44

Revenue Email Marketing Education Review 44

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

GrowthZone

NOVEMBER 8, 2022

“We’re using GrowthZone to drive significant process improvements that make our member experiences remarkable and consistent. By using GrowthZone, tasks and project templates we are able to ensure our ‘member journeys’ are clear, documented, and followed by all within our organization. But what is it?

Process 78

Process Directory Software Revenue 78