MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

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Freestone

APRIL 11, 2024

Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. How to repurpose your content There are so many opportunities when the rewards from repurposing content can be used.

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Blue Sky eLearn

MARCH 21, 2018

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Promote related content on lobby slides prior to the event.

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How To Social Media Price Discount 179

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Budgeting well means accounting for more than just the price tag; it includes the total cost, from implementation to staffing resources and long-term maintenance.

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Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Staff meetings.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Disciple Media

FEBRUARY 6, 2024

Steps to create a membership site Now let’s dive into how to build your own membership site, broken down into 10 important steps: 1. Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. How do I set the price for my membership?

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Association Success

SEPTEMBER 23, 2020

Create a downloadable resource. Downloadable content is a popular inbound marketing tactic, and for good reason. This tactic allows your association to offer a free PDF worksheet, whitepaper, ebook or similar resource in exchange for the reader’s contact information. Download our worksheet.

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Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Growth – How does your current system support membership growth?

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Association Success

SEPTEMBER 22, 2020

Although creating high-quality content can be labor intensive, the time, energy and resources can truly pay off. To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. To earn readers’ respect, you’ll need to prove that they can trust your content.

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Disciple Media

DECEMBER 27, 2023

Members pay a recurring fee to access exclusive content, resources, and a community of individuals focused on personal and professional growth. Think of it as a digital archive where members can dive into a wealth of resources that were published in the past​​. Market your business Marketing your business is where the fun begins.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power? Share this story across all marketing channels.

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Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register.

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MemberClicks

SEPTEMBER 27, 2023

Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. How to Get More Event Registrations Here are some strategies to help your event stand out and attract more guests.

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Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

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Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events.

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Protech

MAY 9, 2023

Before the event, participants are confused about where and how to register, and staff members have to spend hours assisting them. After the conference wraps up, your association isn’t sure if it was a success or how to improve for next year. How can your association leverage this?

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Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. How to set up Google Analytics.

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Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Navigate CES describes how to improve the customer journey for sponsors, exhibitors and advertisers.

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Association Success

NOVEMBER 15, 2018

So how does it work? Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Our process is figuring out what the value proposition is, evaluating that value proposition and working out how to communicate it. Strategize.

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Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: What is an Online Community?

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Protech

APRIL 12, 2023

Your community of professionals and the educational opportunities you offer are what build the connections and resources that make these transformations possible. Let’s start with the basics by defining what an AMS platform is and how it improves association operations. What is an AMS platform?

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Host: 4Good.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Host: 4Good.

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Higher Logic

JUNE 4, 2019

Because learners often assume the resources will always be there for them, so there’s no rush to engage. How to Use Virtual Events to Promote eLearning Programs. Resource: 6 Key Features of the Best Learning Management Systems. Resource: How Engagement Tools Improve Association Event Management. Why is this?

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Higher Logic

DECEMBER 5, 2019

There are various reasons why you shouldn’t send emails to purchased lists: No permission. Read 4 Tips for Maximizing Deliverability for guidance on how to monitor your open rate, review your bounces, know and segment your audience , and keep your lists engaged. Link shorteners will hurt your email delivery. Poor delivery rates.

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MemberClicks

APRIL 26, 2022

7 Tips to Find Sponsors for Your Events How to Find Sponsors for Hybrid and Virtual Events. How do you know if your event needs sponsors? Before looking into how to find a sponsor for your event, consider your event’s goals. How to Find Sponsors for Hybrid and Virtual Events. Not all events need a sponsor.

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Disciple Media

OCTOBER 24, 2023

Here, we’ll guide you step-by-step on how to nurture such a valuable space for your business. Here’s how to craft a magnetic appeal: Exclusive offerings: Does your community host exclusive webinars, masterclasses, or courses unavailable elsewhere? Email marketing: Reach out to your existing subscriber base.

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Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. It’s not until early September, but put NDP on your radar. More info/register.

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Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. The Power of Suggestion: How to Get and Gain Influence.

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Achieve

FEBRUARY 2, 2015

You should be able to easily navigate how to create and build an email. Depending on your technical skill level, you may need to watch one or two tutorials, but once you get the hang of it, you should be able to have a fairly stress-free process when building and sending emails.

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Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

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Revenue Learning Management System Member Engagement eBook 296

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

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Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. How to Craft User Journeys to Keep Your Members Engaged. Invest in you.

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Higher Logic

FEBRUARY 7, 2019

The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges.

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Higher Logic

JANUARY 27, 2020

How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.

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