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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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FEBRUARY 22, 2019

WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Amanda Kaiser wrote an insightful article about the real value of associations : how you make members feel. .* – The Role of Social Media in Advocacy (Washington DC Idea Swap). 1 CAE credit.

Social Media 170

Social Media DC System Washington 170

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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MARCH 31, 2017

Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. . – More info/register.

Raleigh 150

Raleigh DC Washington Charlotte 150

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MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. 1 CAE credit.

Technology 370

Technology St. Louis Strategy Products 370

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NOVEMBER 9, 2018

WBT Systems explains how they work, how they benefit your association and members, and how to get them going. Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. .); Location: Washington DC. Locations: Washington DC and online.

Chicago 174

Chicago DC Washington Software 174

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FEBRUARY 15, 2019

Wondering how to get the most out of your AMS’ member portal? Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to Create an Analytics Strategy & Roadmap.

Social Media 170

Social Media DC System Technology 170

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JUNE 2, 2017

Learn how to craft the perfect pitch. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. – Association Analytics Network Meeting (Washington DC).

Raleigh 150

Raleigh Chicago DC Washington 150

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MARCH 17, 2017

If you want to learn how to use Google Analytics to make better decisions about content , check out this post from Content Marketing Institute – and the ebook it mentions. how to get statistics that help you prevent members, at both the national and chapter level, from leaving; and whatever else is on your mind. 1 CAE credit.

DC 150

DC Washington America eBook 150

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JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. Tue 6/27 at 12 p.m. – Low-Cost Tools for Data Visualization.

DC 153

DC Content Education Software 153

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OCTOBER 7, 2016

Mon 10/10 at 1 p.m.* – How to Prepare for an IRS Audit. Learn about other areas of IRS focus and types of audits; how to prepare for an IRS audit; what to give and what not to give the IRS; and how to minimize the amount of time it takes for an audit. Presenter: Nick Borelli, President and Strategist, Borelli Strategies.

Mooc 205

Mooc Certificate DC millennials 205

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JULY 8, 2016

Webinar Surveys: How to Get Useful Feedback from Your Audience. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback. Learn how to use trending events and the SPIKE method to drive interest in your educational programs. – DC Lunch & Learn (Washington, DC).

DC 150

DC Certificate Washington Content 150

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MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Discuss, assess, and learn how to expand your government affairs reach by leaps and bounds with effective coalition building. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

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SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Fri 9/10 at 4 p.m. Know Your Worth: Negotiating Salary and Benefits.

Strategy 195

Strategy Content Education Tips 195

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MAY 19, 2017

It covers the warning signs of a chapter network in trouble , the process of chapter restructuring , and how to prepare for a restructure. Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). and how to get the right statistics to prevent national and chapter level members from leaving. Location: Washington DC.

DC 150

DC Washington Chicago Tips 150

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APRIL 14, 2017

Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. CAE credits.

Content 150

Content Chicago Marketing DC 150

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. .* – Going For the Big Wins: How to Get Unstuck and Achievement Phenomenal Growth. We’re committed to our community. Host: FeverBee.

Tools 175

Tools Social Media Marketing Case Study 175

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OCTOBER 11, 2019

MemberSuite explains how to meet the unique needs of volunteer leaders —and increase their engagement and retention as volunteers and members. Zoom and Washington DC). Locations: Zoom and Washington DC. Washington DC Idea Swap). Location: Washington DC. Are We Fully Leveraging the Value of Advocacy? 1 CAE credit.

DC 50

DC Washington Content Education 50

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MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Some quick hits before we get to the list of free webinars: How to know if your website has been hit with a Google penalty and how to fix it.

Case Study 45

Case Study Email Marketing DC Washington 45

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JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. More info/register.

Arlington 39

Arlington Revenue Content Team 39

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MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. How to develop empathy for someone who annoys you. Chapter Roundtable in Washington DC. Location: Washington DC.

DC 30

DC Washington Project Member Engagement 30

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DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. How to Create a Member-Centric Community. If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges.

Colorado 39

Colorado Recruiting Recruitment Survey 39

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NOVEMBER 8, 2019

Hear about the latest trends in social media marketing and how they affect nonprofits. Learn how to use every social channel in your fundraising campaign and build a funnel for your social fundraising content. Five Plays for Click-Worthy Email Marketing. Location: online and Washington DC. Host: eMarketer.

Social Media 39

Social Media Revenue Washington DC 39

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MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. . How to Get Ready for Google Analytics 4. 1 CMP credit.

Arlington 41

Arlington Project DC Technology 41

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APRIL 13, 2018

Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it. Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now.

DC 30

DC Washington Revenue Chicago 30

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JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

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NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Here’s how to get yours if you’re in that unfortunate position. (

Chicago 38

Chicago DC Tools Content 38