Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Many organizations offer a white paper in exchange for an email address.

Content 148

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Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

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Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Lack of value (25%).

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

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MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Need to increase your revenue? Event marketing : Plan events?

Software 52

Software Membership Management Directory Email Marketing 52

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications.

Membership Management 52

Membership Management Software Directory Revenue 52

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Are they relevant to your mission or industry?

How To 130

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MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications.

Membership Management 52

Membership Management Software Directory Revenue 52

Higher Logic

JULY 19, 2018

Marketing automation has this great feature that lets you send emails to everyone based on the time they’re most likely to open that email and fulfill the call-to-action. Industry standards for open rates are great, but knowing each individual’s personal open time is beyond powerful. Well luckily, there is!

Tips 159

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AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter.

Newsletter 52

Newsletter Austin Committee America 52

Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Perhaps you have different industry divisions you serve. Industry Interests – Are there sub-sections of your association that your members belong to (i.e.

How To 52

How To Newsletter Content Communications 52

ISAE

APRIL 4, 2024

Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org. Legacy or planned giving unlocks a wide range of benefits for both your organization and your donors.

Examples 40

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. Visit Us at These Important Industry Events.

Directory 60

Directory Newsletter Email Marketing Social Media 60

MemberClicks

DECEMBER 19, 2023

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. Engagement Tools : Online classes, newsletters, and group workshops.

Directory 52

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

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Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Member engagement and non-dues revenue. Live events. Learning opportunities. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

Disciple Media

SEPTEMBER 18, 2023

Through its customizable environment, users can build unique spaces for their members to build their brand and revenue. Pros: Specialized for the fitness industry. Efficient email marketing tools. Efficient communication: Send newsletters, alerts, or personalized messages to members. Mobile-friendly interface.

Tools 36

Tools Price FAQ Member Experience 36

Fonteva

MARCH 19, 2020

They may even see more consistent non-dues revenue streams! This is the first email marketing design trend on this list. If some of your members have opted out of email or direct mail communications, ensure those preferences are respected in all of your campaigns. That’s where data comes into play.

Tips 52

Tips Recruiting Recruitment Tampa 52

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Email Marketing. Company Experience and Reliability: Does the software provider work with other organizations in your industry?

Software 52

Software Association Management Price System 52

MemberClicks

FEBRUARY 9, 2023

A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry. When other industry pros and organizations are well-versed on your value proposition, this can enhance your reputation. Boosting your organization’s reputation.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Chatbots and Events: Can an Industry That’s All About People Embrace the Virtual Assistant? Yes, no, maybe so? It’s a one-two punch. 1 CAE credit.

DC 30

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MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

JUNE 17, 2016

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. 1 CFRE credit. Host: Abila.

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GrowthZone

NOVEMBER 23, 2020

Generate revenue. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Email marketing. Email marketing. Email marketing.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

SEPTEMBER 30, 2022

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media.

Blended Learning 41

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MemberClicks

JANUARY 6, 2022

Create and promote the networking event as a way to hobnob with other professionals from their industry. Create an event with networking opportunities for pros in your specific industry, complete with group introductions (like icebreaker activities). with your logo). Then, you can also sell these items on your website and at events.

Recruiting 52

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MemberClicks

JANUARY 6, 2022

Create and promote the networking event as a way to hobnob with other professionals from their industry. Create an event with networking opportunities for pros in your specific industry, complete with group introductions (like icebreaker activities). with your logo). Then, you can also sell these items on your website and at events.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

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Fonteva

SEPTEMBER 30, 2019

In addition to full member profiles, dues tracking, and other data reporting tools, the software includes knowledge databases, designed to help your team and members preserve your crucial combined industry knowledge. Targeted emails. Email marketing. Save time with automated emails and welcome new members within minutes.

Software 40

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Higher Logic

FEBRUARY 7, 2019

You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Staying Up-to-Date with Industry Trends, Tech & Terminology. Of course it does.

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Marketing Video Resources Content 149