Freestone

FEBRUARY 21, 2024

It is the framework from which all your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. Social media. Time-based.

Marketing 82

Marketing LMS Social Media Course 82

EventMobi: Association Events

OCTOBER 19, 2023

Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.). Try using software like: Member management software to process dues payments, create membership registration forms, upload member information in a database, and more. PST spot !

How To 130

How To Discount Social Media Software 130

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Members join professional organizations to stay in the know. Learn more.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

DECEMBER 21, 2018

Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. Hear tips for growing your email list. More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Nimble AMS

DECEMBER 11, 2022

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? What about YouTube or Instagram?

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Tools Member Engagement Revenue 254

NXUnite

OCTOBER 19, 2023

If you review your fundraising data and notice that a brand-new supporter has just shopped for your cause, reach out to them with a welcome email series providing more information about your organization’s work and other ways for them to engage in it. Analyzing this information serves two main purposes.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Freestone

MARCH 4, 2024

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

Strategy 52

Strategy Marketing How To LMS 52

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Send a follow-up email to both attendees and those that registered but did not attend with a link to the free on-demand webinar afterward.

How To 179

How To Social Media Price Discount 179

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. To put it another way, social media may not be the end of the conversation, but the beginning.

Social Media 123

Social Media Email Marketing Strategy Marketing 123

Reid All About it

JUNE 30, 2023

Learn about these post-COVID communication changes, the myths of post-pandemic communications, the next generation of videoconferencing etiquette, what’s new with social media, and how these changes open the door for you to tell your story. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Achieve

MARCH 2, 2022

If you can’t gather all of your supporters together for a 5K or walk-a-thon, have people participate by running or walking in their neighborhoods or local parks and uploading pictures and their running or walking statistics on social media or their personal fundraising pages. You may end up with a lot of segmentation, but that’s okay!

Social Media 59

Social Media Email Marketing Class Tools 59

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Adoption and retention followed.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC System Washington 170

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Social media advertising.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: What is an Online Community?

Tips 166

Tips Email Marketing Newsletter Communications 166

Association Success

SEPTEMBER 22, 2020

MORE: How content curation combats information overload. When you publish content that is full of facts, proven insights and specific details, your organization can build a reputation as a trusted source of information. Social media tools such as TweetDeck that allow you to follow conversations in real time.

Content 78

Content How To Newsletter Social Media 78

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

APRIL 11, 2023

When you’re trying to connect with a friend or family member on social media, you just need to type in their name, scroll through any matching profiles, and voila! Information to Include in Your Membership Directory While every membership directory looks a little different, each listing should include some common details.

Directory 52

Directory Examples Social Media Newsletter 52

Association Success

AUGUST 24, 2020

Though associations were once the best — or only — place to find information and community, the internet has revolutionized the way people interact. Today, so much information and so many social opportunities are available for free online that potential members might wonder why they should join an association at all. .

Strategy 135

Strategy Email Marketing Technology Social Media 135

MemberClicks

SEPTEMBER 27, 2023

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Vision is responsible for 80% of learning and people retain 95% more information via video vs text.

Tools 52

Tools Tips How To Software 52

Association Success

OCTOBER 8, 2020

When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience.

How To 148

How To Proposal Analysis Email Marketing 148

Achieve

DECEMBER 8, 2023

Your performing arts program can leverage an alumni database in multiple ways, including to: Maintain up-to-date contact information for each of your alumni. Analyze alumni donors’ giving and engagement patterns to inform your fundraising strategy. Social media. Email marketing. Text messaging.

Tips 52

Tips Survey Social Media Communications 52

Membership Marketing

MARCH 8, 2012

Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars.

Social Media 40

Social Media Marketing Price Survey 40

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

MemberClicks

FEBRUARY 7, 2023

You should let them know where they can find information, how to access it and give them a point of contact for any questions they may have in the first few months. You’ll also want to make them feel included in your social media presence. What information would be helpful for you? The second (or third) time’s the charm.

Learning Management System 98

Learning Management System Social Media System Video 98

Optimist Consulting

MARCH 26, 2014

It was a really informative read; I encourage you to download a copy. Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. in the 2014 report.

Report 100

Report Social Media Email Marketing Maine 100

Associations Now

APRIL 28, 2020

With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. A few insights for those interested in boosting SEO: Lower costs are a factor.

Cleveland 139

Cleveland New York Cost Email Marketing 139

Higher Logic

JUNE 14, 2018

Their goal is to help build community by providing practical tips, such as how to submit a great conference session abstract, and by providing information from experts who share about a range of topics related to online community. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing.

Marketing 116

Marketing Social Media Houston Resources 116

GrowthZone

JUNE 27, 2017

Make Sure Future Emails Get Through . The best of the best in email marketing will sometimes fall victim to SPAM filters. If your email service provider has it, use a SPAM checker to increase the likelihood of your email making it to your new member’s inbox. Add Social Media Buttons .

Tips 89

Tips Social Media Email Marketing Strategy 89

Aptify

NOVEMBER 5, 2020

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Sending too much information right away can be a turnoff. Start by thanking new members for their membership. Be personal.

How To 148

How To Newsletter Examples Communications 148