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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Showcase Benefits of Technology. One of the main reasons someone joins an association is to advance in their career, which starts with education. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members.

Revenue 296
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register. Fri 1/7 at 4 p.m.

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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. More info/register.

Chicago 200
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166
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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

One of the main vehicles associations use to engage their members is newsletters, but not every member is going to be interested in the same content. 49% of associations use marketing automation to send personalized emails/content to members, customers, and/or prospects. 2018 Membership Marketing Benchmarking Report.

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Association Brain Food Weekly: 6.2.17

Reid All About it

I’m looking forward to spending a few days next week talking and thinking about association technology. Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. 2017 Key Performance Benchmarks: Email vs. Automation. Tue 6/6 at 2 p.m.

Raleigh 150
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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. This is how you can prove your new member community will be a valuable technology investment. Staying Relevant.