Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. You’ve got a customer or member database that holds all your member information.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Higher Logic

JUNE 26, 2020

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! You’re on the same team.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. An engagement platform helps you provide those valuable relationships 24/7, 365 days a year.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

MAY 20, 2020

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. Your niche is your key to creating a tight knit community that your members will love. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. Host: ASAE Tue 7/11 at 12 p.m. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

MAY 3, 2019

Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Leverage Data to Drive Member Engagement.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Example: “Our members won’t use this.”. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. More info/register.

Class 195

Class Certificate Content Committee 195

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. I wonder how PCMA and its attendees felt about the experience.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

JANUARY 31, 2019

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want? If it’s the latter, it’s time to reshape your strategy.

Communications 184

Communications millennials Tips Software 184

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates.

Tips 156

Tips Tools System Technology 156

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? Personalizing the Member Experience.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy?

Report 175

Report How To Committee System 175

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Can I create a membership site in WordPress?

Price 52

Price Membership Management Software LMS 52

Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. More info/register.

Strategy 195

Strategy Content Education Tips 195

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 174

Chicago DC Washington Software 174

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

HighRoad Solution

JANUARY 25, 2021

I think it's fair to say that, regardless of the platform, as marketers we've all peeled back the HTML veil to try and retrofit and/or augment our templates. We know what we want for our organization and our brand. We also know that sometimes technology just doesn't bend that way.

Library 78

Library Marketing Technology Strategy 78

Protech

APRIL 12, 2023

This software makes managing the large amounts of data your association collects simple, illuminating key member insights. From there, you can create engaging programs that focus on member experiences, growth opportunities, and enriching events and opportunities.

Association Software 52

Association Software Software How To Certificate 52

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. How to Fuel Exceptional New Member Experiences. CAE credit.

DC 170

DC Washington Tools Certificate 170

MemberClicks

MAY 17, 2022

An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members. In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market.

System 52

System Association Management Directory Software 52

Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 44

Revenue Email Marketing Education Review 44

Fonteva

MARCH 19, 2020

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. If your association’s event management software is integrated with your CRM , it will be easy to see which of your offerings members have gravitated toward the most.

Tips 52

Tips Recruiting Recruitment Tampa 52

Protech

OCTOBER 5, 2020

H ere ’s how three associations successfully executed their digital transformation projects to better meet the needs of their members and staff. . NADO Transforms Staff and Member Experience s . Modernizing its member portal and e-commerce solution was also a priority for NADO. Read NADO’s Full Story (PDF) .

Learning Management System 59

Learning Management System Software System Member Experience 59

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience.

Case Study 120

Case Study Analysis System Revenue 120

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52